BOOK_CONTENT
From Corporate Cultures and Global Brands

Overview

Mars Inc. started out as a candy factory but is today a company with offices and factories worldwide. They make and market a variety of products, ranging from candies to pet food to processed rice. Their products are marketed globally, and consumed in more than 100 countries. Mars Inc., despite being a multi-national company, continues to be family owned and is managed by third-generation descendants, John, Forrest Jr. and Jacqueline Mars. The company was listed as the third largest private company in America in 2002 by Forbes and the family was listed as 21 st on the list of the richest in the world, with a net worth of $10 billion. [1]

The company's business interests include snack foods (M&Ms, Snickers, Mars, Milky Way, Dove Chocolate, Skittles, Combos, etc.), main meals (Uncle Ben's rice, pasta and sauces), pet care (Whiskas, Pedigree, Cesar), drinks (vending machines: Flava and Klix), electronics (automated payment systems) and information technology.

The company is a highly private company. It does not grant many interviews to the media and is also reluctant to release its financial reports even to its banks. It should also be noted that Mars Inc. is one of the world's biggest private companies, and a big spender in the realm of global advertising to market its products.

[1]http://www.forbes.com/2003/02/26/billionaireland.html

History

According to the Mars website, Mars history has two main themes, one of which is innovation and the other to transfer successful innovations around the world. These two themes defined the...

Copyright World Scientific Publishing Co. Pte. Ltd. 2004 under license agreement with Books24x7

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