Case Study: Avocent Helps iPort See the Value of Wireless Video Extension

Avocent works with many industries that are learning how digital signage networks can be used to increase sales. These applications, popular in retail settings, are beginning to take root in the services sector. And, iPort Media, Inc. is one of the companies leading the way. iPort has a unique, private narrowcasting network designed to help eye care professionals increase their per-patient sales. The company transmits advertising directly to eye care professionals via networked computers, flat-screen plasma televisions (in waiting rooms) and LCD screens (in exam rooms). iPort delivers its message at the point of sale, increasing the purchase of premium products such as lenses, coatings, and designer frames. Each optometry office is equipped with high-speed Internet to connect to iPort's server, where they have access to various information including news, sports and weather updates. iPort can also provide specialized content to offices, although most comes directly from leading vendors. For example, the Johnson & Johnson Transitions commercial (where lenses that change from light to dark are demonstrated) is a popular clip in the iPort database.