From Atlona

Atlona Technologies (Lenexpo Electronics Company) is one of the industry's faster growing Audio Video Cable Manufactures in the US has announced that their flat HDMI cables are now HDMI 1.3b Certified. Atlona Flat HDMI Cables are offered in lengths up to 20 meters (66 ft) and support HDMI 1.3b standards for transferring high resolution video up to 10.2Gbps and high definition audio Dolby® TrueHD and DTS-HD Master Audio(TM), Cables are available in black or white colors and could also be painted. Why is Flat Cable better then Round Cable? Technology has reached a point, where every little factor matters when we talk about digital video and audio transmission. The main advantage is that the conductors in the flat cable are much further away from each other than in the round cable; therefore, the crosstalk between conductors is greatly reduced. In addition, the cable becomes more flexible and more durable at the same time.
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Products & Services
HDMI Cables
High-definition multimedia interface (HDMI) cables are assemblies of audio and video cables that are used to transmit digital audio/video signals. They are used to connect digital devices such as set-top boxes, personal computers, and camcorders to compatible computer monitors, video projectors, and digital televisions. HDMI uses a single cable for the transmission of uncompressed digital data and implements the EIA/CEA-861 standards.  
Audio Cables
Audio cables transmit audible signals such as voice and music. They are designed to minimize noise and interference that can impair sound quality.  Audio cables connect an audio source such as a stereo or microphone to an audio receiver or output such as speakers. Most products are shielded to prevent electromagnetic interference (EMI), typically with a foil and/or braided shield.  
Video Cables
Video cables are used for the transmission of video signals, including monochrome, composite and component color video signals. 
Video Connectors
Video connectors are electrical connectors used for carrying analog or digital data and video signals. They can be used on the end of a cable, as part of an electronics device, or with another device with a video input or output.
Flat Cables
Flat cables are used in computers for internal connections to peripherals. They consist of highly stranded, individually-insulated conductors that are laid parallel and then fused in a flat, flexible ribbon form. Flat cables are also referred to as ribbon cables.

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