From RedEye On Demand

Direct digital manufacturing, otherwise known as rapid manufacturing, is a process that employs additive fabrication technology (aka rapid prototyping) to produce end-use items. Directly from CAD data, components are manufactured without molding, casting or machining. The impact of direct digital manufacturing is far-reaching, and the opportunities and advantages are extensive. This is why direct digital manufacturing is heralded as the next industrial revolution. Since the earliest days of rapid prototyping, experts have envisioned the application of the technology in the manufacturing process, and the focus of this vision has been on the initial cost and time savings that are realized when tooling is eliminated. However, the relative impact pales in comparison to the wide ranging advantages that exist when rapid manufacturing is implemented. Industry has failed to recognize many of the opportunities that direct digital manufacturing offers. Some will yield unprecedented efficiencies; some will generate annual savings that far exceed the cost of a tool; and others will facilitate new methodologies that address age-old
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