Trade-show leads are very expensive for vendors. The cost of a booth, travel, and all the surrounding hoopla is substantial. And economic buyers seldom attend. The Web. Much of the motivation for users to attend a trade show was to gather information; that today can be done at one's desk. There are no major or mid-size manufacturing firms that are not already fully committed to a set of CAD/CAM vendors; so there is no need for a "comparison shopping mall." On the other hand, CAD/CAM users are more motivated than ever to get more training on their chosen systems, to see what third-party products are available, and to learn best practices from peers who use the same systems. A place to experience, in full multi-sensory grandeur, the competitiveness and one-upmanship of UGS, Dassault Systemes, PTC, and Autodesk. There's nothing like going from booth to booth to get a comparative feel for the field-albeit a subjective one. A forum for exploring issues that transcend a single vendor's product line. Nowadays, issues such as interoperability, collaboration, and integration of CAD/CAM with IT no longer have a proper home. Industry consultants lost some turf. We (I represent this remark) still have networking opportunities at the vendor/user-group trade shows, but those of us who are not platform-specific have far fewer opportunities to "strut our stuff" in seminars, plenary sessions, workshops, and professional-society committee meetings. Vendors: Lower marketing costs. Between the Web and customer visits, vendors can do what they need to do to get customers' attention. And while vendors are spending as much or more on their own shows, the audience is captive. The goals are different. There is no competition for attention. Customer relationships can be strengthened, with no fear of distraction by competition. Users: Focused training while learning about "the latest" from both
Products & Services
Trade Shows, Conferences, and Exhibitions
Trade shows, conferences and exhibitions are public gatherings used to present and discuss information about a specific field or the products and services of a particular industry segment.
Trade Show, Conference, and Exhibition Support Services
Trade show support, conference support and exhibition support services design trade show booths, product exhibits, and supporting marketing materials. They also register companies for events, perform setup and teardown activities, and manage logistics.
Motor and Generator Winding Services
Motor and generator winding services suppliers specialize in producing custom motors, generators and custom windings per customer specifications, as well as companies that specialize in motor repair and refurbishing.
Educational and Training Software
Educational and training software is used in applications such as distance learning, online training, and more specific programs such as equipment training and support.
Battcon Stationary Battery Conference
Battcon Conference Seminars (one half day)
May 6th – 8th, 2013 Location: Hollywood, Florida
To further your education, visit the Battcon...
Topics of Interest
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Trade shows are a bigger draw in Europe than in the U.S. Germany's recently completed Hannover Fair, for example, has had two consecutive banner years for attendance and exhibits. In contrast, broadly...
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