If product launch and ongoing production and marketing activities are to succeed, Manufacturing and Marketing teams must be on the same page. Todd Applebaum and Joan Bramer of Maxiom Group discuss how to make it happen. By Todd Applebaum, vice president, Strategy & Operations, and Joan Bramer, director, Commercial Launch and Marketing Services, Maxiom Group ( As life sciences companies commercialize new products, a high degree of coordination is required between a broad range of supporting functions. Too often, however, there are large communications gaps between two groups critical to the success of the launch, Marketing and Manufacturing. Both play important, but very distinct, roles in the preparations for launch and can easily become out of alignment with each other. Marketing professionals often do not fully realize the complexity and timelines required for manufacturing and supply. Manufacturing, on the other hand, may not appreciate the significant uncertainties faced
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Product Announcements
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This box is a valuable addition to a fiber optic tool kit and is a durable replacement for spooled, fiber-optic cable assemblies, which quickly wear out from field usage. All pulse suppression boxes...
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The Network Simulator products are used to test transport equipment for Telecommunication carriers and identify incompatibilities of hardware solutions before they are deployed on a large scale.
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Megladon Announces Rack Mount Ultra Dense CWDM Modules
Megladon Announces New Product Release of Rack Mount Ultra Dense CWDM Modules
Austin, Texas, June 11, 2012 – Megladon Manufacturing...
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The Ultra Dense CWDM modules preserve valuable rack space in head ends while promoting extensive channel capability in a modular design for expansion.
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“We were presented with an obstacle faced by one of our long time customers. They needed maximum channel count in a minimum amount of space.” stated John M Culbert, President & Partner...
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A telecommunications company was field terminating outside plant cables used by their customer for voice, data and video. They typically had to reterminate several connectors and still were not...
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We build with both standard and bend-insensitive fiber types, and have selected industry recognized connectors to maintain high performance standards...
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An installation company had previously mounted patch panels in racks and field terminated trunk cables to connect between the racks. The time necessary for field termination was costly and often...
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Topics of Interest
If product launch and ongoing production and marketing activities are to succeed, Manufacturing and Marketing teams must be on the same page. Todd Applebaum and Joan Bramer of Maxiom Group discuss how...
If product launch and ongoing production and marketing activities are to succeed, Manufacturing and Marketing teams must be on the same page. Todd Applebaum and Joan Bramer of Maxiom Group discuss how...
A view of the future from Todd Applebaum, VP of Strategy and Operations Practice at Maxiom Group By Agnes Shanley, Editor in Chief Track and trace technologies are a part of their guidelines, but...
A view of the future from Todd Applebaum, VP of Strategy and Operations Practice at Maxiom Group By Agnes Shanley, Editor in Chief How do you see pharmaceutical companies reacting to e-pedigree...
A view of the future from Todd Applebaum, VP of Strategy and Operations Practice at Maxiom Group By Agnes Shanley, Editor in Chief I’d heard that that data was not generally shared, so do you...
