News Articles

January 3, 2020

Industrial Marketing in 2020 and Beyond
Industrial Marketing Today
December 4, 2019

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing
Industrial Marketing Today
October 22, 2019

Marketing to Millennial Engineers
Industrial Marketing Today
October 22, 2019

Engineer Survey: Some Things Change, Some Things Don't
EE Times
October 10, 2019

IEEE GlobalSpec: An exclusive conversation with Pete Hoelscher
October 3, 2019

How the Customer Journey Will Evolve in the Next 5 Years
CMS Wire
August 28, 2019

Five Industrial Marketing Trends to Adopt for 2020
MarTech Advisor
August 20, 2019

Industrial Marketing for Manufacturers: New Research Findings
Industrial Marketing Today
July 25, 2019

At tech company where only 13% of applicants are women, exec wants to build a more inclusive pipeline
Albany Business Review
April 24, 2019

The Importance of Industrial Email Marketing for Targeting Engineers
April 15, 2019

From Myspace to Instagram – How Social Media Has Changed for the B2B Marketer
March 29, 2019

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market
MarTech Series
March 26, 2019

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market
March 21, 2019

IEEE GlobalSpec Launches Nurturing Tool For SMBs
February 20, 2019

Measuring ROI of Industrial Content Marketing is Difficult
Customer Think
January 17, 2019

Creating an Effective Email Marketing Strategy for Engineers
Industrial Marketer
January 16, 2019

Industrial Buyers – Their Preferences and How to Market to Them
Customer Think
December 10, 2018

How 6 Brands Stand Out and Get Results from Content Marketing
Content Marketing Institute
November 27, 2018

What Excites Engineers? Email Newsletters Aren't Their First Choice
November 16, 2018

98% of engineers value data sheets, but that’s not the only content marketers should develop
B2B News Network
November 1, 2018

IEEE GlobalSpec Announces Media Partnership with Nerd Girls Inc.
MarTech Cube
October 12, 2018

Survey Reveals Current Engineering Job Attitudes
Power Electronics
October 2, 2018

Boomers Retire, Knowledge Goes With Them
EE Times
October 1, 2018

Emails That Get Results: Four Strategies for Success
August 27, 2018

A Look Into the Mind of the Engineer: For B2B Marketers
MarTech Advisor
July 17, 2018

Industrial Website Redesign for Marketing to Engineers
Industrial Marketing Today
July 13, 2018

Strengthening U.S. Manufacturing Using Advanced Robotics
RPI News
June 4, 2018

TechBytes with Patrick D. Mahoney, President and CEO, IEEE GlobalSpec
MarTech Series
March 15, 2018

3 Reasons Your Marketing Team Might Not Be Ready for AI
January 25, 2018

Machine Learning, Big Data and Cloud: Powering B2B Customer Engagement
MarTech Advisor
January 16, 2018

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017
Ko Marketing
December 8, 2017

Email Is Top Channel For Industrial Marketers, Study Finds
December 6, 2017

Case Study: Email Marketing: How IEEE GlobalSpec gets millennial engineers to read emails
Marketing Sherpa
November 8, 2017

New Study Shows 60% Of The Engineer's Buying Process Happens Online
Business Insider
November 7, 2017

Report: 60% of an Engineer's Buying Process Occurs Online
November 1, 2017

New Research Shows Manufacturers the Way to More Mature Content Marketing
Business Insider
November 1, 2017

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]
Content Marketing Institute
November 1, 2017

Email Buzz: Content Use Surges In Manufacturing Sector
October 17, 2017

Engineers Like Email Newsletters And In-Depth Content: Study
October 12, 2017

Content Strategy Strongly Impacts IT Sales
CXO Today
October 11, 2017

New Research Shows Technical Content, Web Presence Vastly Influence Purchases in the Industrial Tech Sector
Business Insider
July 11, 2017

Engineers Sweet On Email Newsletters, Useful During Buying Cycle
July 11, 2017

The Pulse of Engineering: What Industrial B2B Marketers Need to Know
MarTech Advisor
June 30, 2017

Video Visionaries: IEEE GlobalSpec Serves Animation In New Email Newsletter
May 19, 2017

Delivering Content that Connects with Your Audience
Industrial Marketer
April 26, 2017

Building Blocks: Patrick Mahoney, President & CEO at IEEE GlobalSpec
MarTech Advisor
April 13, 2017

Survey Sees Engineering Brain Drain
EE Times
April 3, 2017

The Secret to Keeping Tech Content Fresh and Your Audience Engaged
March 31, 2017

Top Ways to Avoid Stale Content: Tips for Industrial Marketers
February 21, 2017

Relevant Content Helps Engineering360 Target Millennials
Chief Marketer
January 11, 2017

Multichannel Marketing for Engineers and Technical Professionals
Industrial Marketer
January 10, 2017

Industrial Marketing–What's Next?
September 22, 2016

Going Native: What Makes it Work, What Makes it Fail
September 15, 2016

How to Meet Marketing ROI Milestones
August 3, 2016

Industrial Marketing Just Got More Complex
Pilot Fish Industrial Marketing Blog
June 23, 2016

GlobalSpec Announces New CEO
Albany Times Union
January 8, 2015

How Manufacturers Should Be Marketing in 2015
Business 2 Community
October 15, 2013

Content sparks buying cycle: Marketing to engineers now focuses on digital channels, communities
BtoB Magazine
October 15, 2013

How Interpower builds its pipeline through virtual events
BtoB Magazine
December 6, 2012

How B2B marketers can cultivate relationships in-house
BMA Buzz
September 13, 2012

10 Common B2B Marketing Mistakes You Can Dodge
Chief Marketer
August 26, 2012

Are You Building Buyers’ Trust? How to Create a Dynamic Content Marketing Strategy
August 22, 2012

No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
Tradesmen Insights
August 22, 2012

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
KoMarketing Associates, LLC
August 21, 2012

The Top Eight Trends In Industrial Marketing
August 16, 2012

Twitter B2B Adoption: Your Results May Vary
Business 2 Community
August 14, 2012

Building a Case for Marketing in the Boardroom
min online (subscription required)
August 10, 2012

The More Industrial Marketing Changes, the More it Stays the Same
Industrial Marketing Today
August 9, 2012

The next rung for marketers: Becoming a trusted advisor
BMA Buzz
July 26, 2012

Top 10 B2B Marketing Mistakes
July 16, 2012

Industrial Enterprises to Boost Marketing Through 2012
Marketing Forecast
July 12, 2012

B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap
Marketo Blog
July 10, 2012

GlobalSpec survey finds 35% of industrial marketers to increase budgets
July 9, 2012

IHS Closes Acquisition of GlobalSpec
June 12, 2012

IHS to Acquire GlobalSpec, Inc.
May 24, 2012

Building a case for marketing in the boardroom
Business Marketing Association
May 21, 2012

A Great Website Doesn’t Cut It Anymore – Why a Wider Digital Presence Boosts Sales
April 18, 2012

4 Key Recommendations for Social Media Execution in the Industrial Sector
Search Engine Land
April 6, 2012

Lead generation offers options, integration
BtoB Media Business
March 28, 2012

10 Tips for Smooth Landings
E-Commerce Times
March 20, 2012

Simple, but powerful, email effectiveness metrics
BtoB Magazine
March 16, 2012

LinkedIn Use by Professionals in Industrial Sector Surges
March 15, 2012

Social Media Usage Survey Shows b2b Facebook Users
min's b2b
February 13, 2012

Five Trends B2B Marketers Need to Understand to Succeed in 2012
February 6, 2012

The Top 10 Common Marketing Mistakes To Avoid In 2012
December 15, 2011

The 5 New Rules of Email Direct Marketing
Target Marketing
December 7, 2011

Manufacturers Continue to Place More Focus on Online Marketing
November 10, 2011

Your 2012 Budget: Where to Focus B2B Spending
November 4, 2011

Divvying Up Custom Pie
BtoB Media Business
October 6, 2011

Who's Who in Business Publishing
BtoB Media Business
May 23, 2011

Don't settle when it comes to generating leads
BtoB Magazine
May 11, 2011

The Top Eight Trends in Industrial Marketing
Business 2 Community
October 11, 2010

GlobalSpec’s growth isn’t virtual
The Business Review (Albany)
September 20, 2010

Signs of Recovery in Industrial, Tech Marketing
September 20, 2010

Survey: Companies say 2010 an improvement over 2009
The Business Review (Albany)
July 12, 2010

Who's Who in B-to-B 2010: Jeff Killeen
July 9, 2010

Virtual Reality
BtoB Media Business
July 1, 2010

Four Ways to Increase Qualified Leads
Media Post Performance Insider
May 6, 2010

GlobalSpec survey shows optimism in manufacturing, tech sectors
May 2, 2010

Media Power 50: GlobalSpec
April 1, 2010

2010 FOLIO 40 - GlobalSpec
February 19, 2010

Social Media as a Sales Tool
Media Post Performance Insider
February 12, 2010

Taking a Global View
January 22, 2010

GlobalSpec to expand e-event offerings
BtoB Media Business
November 27, 2009

Five Practical Ways to Improve Performance with E-Mail Marketing
Media Post Performance Insider
May 13, 2009

Should I Stay or Should I Go?
May 7, 2009

5 Reasons e-Newsletters Lead to Marketing Success
May 5, 2009

Top Innovators in Business Publishing
BtoB Media Business
May 4, 2009

2009 Media Power 50: Vertical Business Information
BtoB Media Business
April 30, 2009

Special Report: Online-Only Publishers
Folio Magazine
April 26, 2009

Optimizing Sales Lead Management in the Industrial Marketplace
October 6, 2008

E-Newsletter Advertising: Three Do's and Two Don'ts
E-Commerce Times
September 12, 2008

So How Is Your Company Doing?
July 14, 2008

Who's Who in B-to-B: 2008
BtoB Magazine
June 27, 2008

GlobalSpec: Firing Up The Vertical Search Market
May 14, 2008

Pragmatic Business Strategy: Seven Ways to Make Marketing Work
Manage Smarter
May 1, 2008

Does Business Need Its Own Search Engines?
Inc. Technology
November 12, 2007

Euchner-USA masters art of newsletter advertising
August 1, 2007

What's Next: Shout It Out Loud
July 12, 2007

Know Your Subject
The Economist
May 29, 2007

2007 Media Power 50: Internet
BtoB Magazine
October 31, 2006

Management Strategies That Get Results
Manage Smarter
October 27, 2006

The Value of Vertical Search for B2B Marketers
E-Commerce Times
July 15, 2006

Woods Hole engineers lauded
Metro West Daily News
July 7, 2006

Growing their company into a verb
The Business Review (Albany)
February 13, 2006

Start-Up Firm Banks on Vertical Search to Reach Electronics Pros
BtoB Online
January 18, 2006

What is Vertical Search?
October 19, 2005

This is Your Marketing Campaign on Steroids
October 1, 2005

Niche Search Engines Pinpoint Specific Needs
Manufacturing Business Technology
April 19, 2005

A Star Turn for Apollo 13 Engineers
April 19, 2005

Group Honors Engineers Who Helped Save Apollo 13 Crew
USA Today
April 18, 2005

Famous Rescue Turned Engineers Into Heroes
Houston Chronicle
March 23, 2005

An Engine Engineers Can Love
Catalog Age Direct
February 28, 2005

SolidWorks Offers Service for 3D MEMS Design, Adds Direct Link to Engineering Search Engine
February 16, 2005

SolidWorks to Connect Search with Design
Managing Automation
February 7, 2005

Next Up: Specialized Searches
Design News
January 25, 2005

Exploiting the Hidden Web
Power Engineering
November 29, 2004

The Revenue Streams of 2005
November 29, 2004

EContent 100
November 3, 2004

Manufacturers' Web Sites Fall Short of Users' Expectations, Survey Finds
September 1, 2004

New and expanded facilities reflect industry growth
Connector Specifier
September 1, 2004

Survey says…growth!
Connector Specifier
August 23, 2004

To Each His Own Search Engine
July 19, 2004

Vertical Search Engines and What Google Can't Do
Network World Fusion
July 1, 2004

A Search Engine For Us
Production Machining
July 1, 2004

Keeping Pace With Technology: How Engineers Use Media
Test & Measurement World 2004 Buyer's Guide
May 10, 2004

In Search of Better Search Results
May 1, 2004

A Search Engine For Us
Modern Machine Shop Online
April 12, 2004

Search Engine Targets Engineering Designers
March 26, 2004

Specialty Search Sites Bloom
March 12, 2004

GlobalSpec This: Building an Engineer's Search Engine
The Business Review

Current Year's Press Releases

February 21, 2020 The Pulse360: Tenuous Agricultural Market Increasingly Looks to Technology to Stabilize Business
February 14, 2020 The Pulse360: Instrumentation Amplifier Chips – A Growing Part of the Manufacturing and Automotive Sectors
February 7, 2020 The Pulse360: As Robotics in Manufacturing Grows, So Does Engineers’ Searches for Software Solutions
January 31, 2020 The Pulse360: Engineers Shift Sights from 3D Printing Machines to Providers
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