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The old adage is true: “During good times you should advertise. During bad times you must advertise.”
Sure, that’s easy to say, but may be hard to do if budgets and other resources are being threatened. That’s why companies need to look to marketing innovation and efficiency to see themselves through the economic impact of COVID-19.
Here are some tips to help you to continue to find success through lead nurturing:
Given the current climate, more emails are being sent and inboxes are even more crowded than usual. You have to really stand out in order to get your audience to pay attention.
Now is the time to conduct a marketing budget checkup and make the necessary adjustments to put yourself in the best possible position to achieve success for the remainder of the year.
Although still an effective and much-utilized strategy in the industrial marketing portfolio, tradeshows are not as important as they used to be. Still, marketers must do what they can to replace the high-touch, high-visibility benefits of tradeshows. Here are some ideas:
As some businesses begin to reopen across the United States and around the globe, we asked industrial marketers how their 2020 marketing strategy has been affected.
But history shows that cutting back on marketing during challenging times can be a risky move, leading to depressed results over a longer period of time.
Here are some budget-conscious ideas to help you maintain content marketing momentum and success. Not every idea is appropriate for every company, but there should be several that fit nicely with your goals.
While native advertising is gaining ground, questions remain for many industrial marketers.
Because an online event may be the only first impression a prospect gets of your company, it's more important than ever to modernize your webinar experience and drive deeper engagement. Here are some tips for creating a successful webinar.