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Optimize your online marketing around the latest insights and intelligence surrounding the industrial marketplace.
Optimize your online marketing around the latest insights and intelligence surrounding the industrial marketplace.
Content Marketing Institute's annual report on manufacturing content marketing, in partnership with GlobalSpec, delivers the latest data on content marketers. This report presents survey results on strategy, audience development, technology proficiency, and content types.
ViewGain a better understanding of how engineers and technical professionals find the information they need to make critical work-related decisions. Download our annual State of Marketing to Engineers research report, conducted in partnership with TREW Marketing, for the insight you need to guide your marketing plans in the year ahead.
ViewWhat’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers.Download this report to better understand your target audience, strengthen relationships with your customers and develop messaging and content that resonates. Insights from these results can provide guidance in positioning your company, products and services to align more closely with customer needs, pain points and industry trends.
ViewThis Industrial Marketing Planning Kit will help you evaluate the effectiveness of your current marketing choices, calculate the value of existing marketing programs, understand changes in the marketing climate and plan more effective prospect and client engagement strategies for the year ahead. Our intent is to help you define and achieve your marketing goals and objectives for the year ahead.
ViewGain a better understanding of how engineers and technical professionals find the information they need to make critical work-related decisions. Download our annual Smart Marketing for Engineers report, conducted in partnership with TREW Marketing, for the insight you need to guide your marketing plans in the year ahead.
ViewGlobalSpec recently conducted its annual “Social Media Use” survey. The online survey asked engineers and technical professionals in the industrial sector about their frequency of social media use, which social media platforms they prefer, and what work-related activities they perform on social media. This research report delivers and analyzes the survey results, providing valuable guidance and recommendations to help you effectively use social media as part of your marketing strategy to connect with your audience and meet your marketing objectives.
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