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Industry Trends & Research
Manufacturing Content Marketing: Benchmarks Budgets and Trends
Content Marketing Institute's annual report on manufacturing content marketing, in partnership with GlobalSpec, delivers the latest data on content marketers. This report presents survey results on strategy, audience development, technology proficiency, and content types.
View2023 State of Marketing to Engineers
Gain a better understanding of how engineers and technical professionals find the information they need to make critical work-related decisions. Download our annual State of Marketing to Engineers research report, conducted in partnership with TREW Marketing, for the insight you need to guide your marketing plans in the year ahead.
View2021 Pulse of Engineering
What’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers.Download this report to better understand your target audience, strengthen relationships with your customers and develop messaging and content that resonates. Insights from these results can provide guidance in positioning your company, products and services to align more closely with customer needs, pain points and industry trends.
View2021 Industrial Marketing Planning Kit
This Industrial Marketing Planning Kit will help you evaluate the effectiveness of your current marketing choices, calculate the value of existing marketing programs, understand changes in the marketing climate and plan more effective prospect and client engagement strategies for the year ahead. Our intent is to help you define and achieve your marketing goals and objectives for the year ahead.
View2020 Smart Marketing for Engineers
Gain a better understanding of how engineers and technical professionals find the information they need to make critical work-related decisions. Download our annual Smart Marketing for Engineers report, conducted in partnership with TREW Marketing, for the insight you need to guide your marketing plans in the year ahead.
View2019 Social Media Use in the Industrial Sector
GlobalSpec recently conducted its annual “Social Media Use” survey. The online survey asked engineers and technical professionals in the industrial sector about their frequency of social media use, which social media platforms they prefer, and what work-related activities they perform on social media. This research report delivers and analyzes the survey results, providing valuable guidance and recommendations to help you effectively use social media as part of your marketing strategy to connect with your audience and meet your marketing objectives.
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