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Industry Trends & Research
New Manufacturing Content Marketing 2019 - Benchmarks, Budgets and Trends
Content Marketing Institute's annual report on manufacturing content marketing, in partnership with IEEE GlobalSpec, delivers the latest data on content marketers. This report presents survey results on strategy, audience development, technology proficiency, and content types.
ViewNew 2019 Smart Marketing for Engineers
IEEE GlobalSpec and TREW Marketing partnered to conduct a survey to learn critical information from technical professionals. This research report details our findings, including the types of content engineers prefer, what portion of their buying process happens online, how they use content during the buying process, and more.
View2018 Pulse of Engineering Survey
We asked engineers and technical professionals about the pace of engineering, available resources, knowledge management practices, performance measurements and more. This research report presents the results of the survey and offers recommendations to industrial marketers to help them better understand their target audience, strengthen relationships with customers and position their products to align more closely with customer needs and industry trends.
View2017 Trends in Industrial Marketing
This research report analyzes and presents the results from a recent survey of sales and marketing professionals in the industrial sector. It offers recommendations to industrial marketers to help them allocate their budget, develop a sound marketing strategy, and plan effective programs and campaigns.
View2018 Manufacturing Content Marketing: Benchmarks, Budgets and Trends - North America
This research report, conducted by the Content Marketing Institute in partnership with IEEE GlobalSpec Media Solutions, delivers the latest research on how marketers in the manufacturing space are using content marketing as part of their overall strategy.
ViewSmart Marketing for Engineers
IEEE GlobalSpec and TREW Marketing partnered to conduct a survey to learn critical information from technical professionals. This research report details our findings, including the types of content engineers prefer, what portion of their buying process happens online, how they use content during the buying process, and more.
View2017 Digital Media Use in the Industrial Sector
Digital media is deeply engrained in the engineer’s daily professional life. We surveyed a diverse group of engineers to find out how they use digital media for work, to assist in their research, and during the buying process. This report analyzes and presents the survey results, along with the information you need to best connect with your target audience.
ViewThe Pulse of Engineering
We recently conducted a survey asking engineers and technical professionals in the industrial sector about the pace of engineering, available resources, knowledge management practices, performance measurements and more. This research report analyzes and presents the results of the survey, and offers recommendations to industrial marketers to help them better understand their target audience, strengthen relationships with customers and position their products to align more closely with customer needs and industry trends.
View2017 Manufacturing Content Marketing: Benchmarks, Budgets & Trends - North America
This research report, conducted by the Content Marketing Institute and Marketing Profs, delivers the latest research on how marketers in the manufacturing space are using content marketing as part of their overall strategy. Discover what this year’s manufacturing content marketing performers have in common; the factors attributed to content marketing success; content marketing tools manufacturing marketers are currently using; how organizations are targeting audiences and creating the right message; and more.
ViewSocial Media Use in the Industrial Sector
IEEE Engineering360 Media Solutions’ new research report, "Social Media Use in the Industrial Sector,” delivers critical and information on how and why your audience is using social media, and provides a fresh perspective on how you can maximize this marketing channel. Whether you’ve just added social media to your marketing mix or have been using social media since the days of Myspace, this research report will give you a fresh perspective, helping you make the most of your marketing efforts.
ViewTrends in Industrial Marketing
This research report analyzes and presents the results from a recent survey of sales and marketing professionals in the industrial sector. It offers recommendations to industrial marketers to help them allocate their budget, develop a sound marketing strategy, and plan effective programs and campaigns.
View2015 Digital Media Use in the Industrial Sector
Engineers are online and using digital resources more than ever before — and they’re using those resources to complete tasks throughout their buying cycle. This report will help you understand how your customers and prospects use digital media — and how you can use digital media to remain competitive and win business.
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