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Marketing Articles
Best Practices for Managing and Increasing Engagement Opportunities
As a marketer, you know that a new contact is only as good as your company's ability to engage them appropriately and guide them through the buying cycle. Learn how to increase the inquiries you receive, the number of opportunities you convert to sales, and the value you gain from marketing in general with our comprehensive guide.
ViewBest Practices for More Effective E-Newsletter Advertising
By placing your company, products and services in front of an engaged, targeted audience, e-newsletter advertising can hold an essential place in your marketing mix, helping you reach your marketing goals. Following best practices to compose compelling, valuable content for your readers will help increase the chances your advertisements are noticed and encourage readers to take the next step by clicking through on your call-to-action link and creating an engagement opportunity.
ViewEight Tips for Creating a Successful Webinar
Here are some tips for creating a successful webinar.
ViewFifteen Quick Tips to Help Marketing Emails Stand Out
Follow these quick tips to motivate customers and prospects to open, read and act upon your marketing emails.
ViewHow to Create a Webinar with Limited Resources
Webinars can be flashy and expensive to produce, with high-end graphics, video, animations, interactive features, brand-name presenters, and more. But there’s no reason a webinar has to break your budget. Even simple webinars produced with limited resources can meet the quality test and be effective in helping you achieve your goals. Follow these tips for creating a webinar with limited resources.
ViewShould Your Marketing Mix Include Virtual Events?
Virtual events are at the forefront of many marketers' minds, as in-person events remain in flux. GlobalSpec recently conducted a survey of engineers and technical professionals regarding online events and their value. This whitepaper reveals our findings and offers recommendations for marketers moving forward.
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