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New Industrial Marketers in the Wake of Coronavirus
In late February, we reached out to industrial marketers to see if their tradeshow plans had changed in the wake of the coronavirus, or if they were anticipating changes. At that time, only 20% had already made changes. Now, we’re seeing a vastly different landscape.
ViewNew How the Coronavirus is Changing Tradeshow Plans
The coronavirus has dominated headlines lately, and the spreading virus has the potential to significantly impact your 2020 tradeshow marketing plans. We surveyed over 200 industrial marketers about their tradeshow plans for this year. Here’s what they had to say.
View2019 Pulse of Engineering at a Glance
In our 5th annual Pulse of Engineering survey, we asked nearly 2,200 engineers and technical professionals about their work environment, challenges, performance measurements and more. This infographic gives a snapshot of key findings.
ViewNew At a Glance: What Engineers Want From a Website
With engineers conducting the majority of their buying research online before contacting a company, your website is one of the most important marketing assets. So, how can you make sure your website lives up to their expectations? Learn features your website needs, and which ones you can leave out in our easily downloadable infographic
View8 Tips for Creating a Successful Webinar
In an era where engineering technical and industrial professionals are being bombarded with information, they continue to seek out webinars for valuable and timely educational information. But since these professionals are constantly flooded with content options, many industrial marketers are looking for new ways to modernize the webinar experience and drive deeper engagement. Here are some tips for creating a successful webinar.
ViewThe Fundamentals of a Successful Email Campaign
If you’re like many industrial marketers, you’ve been using email marketing for many years. Email remains the number one marketing tactic in the industrial space. But at this point, you may not be getting the same level of audience engagement that you have in the past.
ViewSteps to Setting Up a Lead Nurturing Campaign
Research has shown that 70 percent of new business comes from prospects that encounter your company in the early stages of their buying cycles, but they may not be ready to engage with sales or make a purchase decision. What these prospects are ready for is nurturing campaigns that provide education, support and encouragement. These campaigns help prospects move through their buying cycle and reach a purchasing decision—hopefully with your company earning new business.
ViewWhy Video & Social Media are a Perfect Match
One of the best ways to gain attention for your videos is through social media. Social networks favor video in their algorithms, knowing that this rich content is preferred by their users.
ViewAt a Glance: 8 Features Every Manufacturer's Website Must Have
Most manufacturers deploy a multichannel marketing approach, and the one channel that remains at the top of their priority list is the company website. To support your portfolio of marketing programs, promote a strong brand and compete for customers, make sure your website has these eight features.
ViewSocial Media Use In the Industrial Sector
Our “Social Media Use” survey asked engineers and technical professionals about their social media habits, especially as it pertains to their work. What did we find? Most engineers are regularly on social media, although not always for work. The most popular platforms are LinkedIn and Facebook. Not surprisingly, millennials are more likely to use social media for work-related purposes.
ViewAt A Glance: How Industrial Marketers Use Market Research
Industrial marketers value market research and have positive experiences when using outside vendors. However, they dedicate very little of their budget to market research. See why in this infographic.
ViewAt a Glance: Industrial Marketers & Content Marketing
You know what they say – whisper the words “content marketing” three times and a marketer will appear. We decided to pick the brains of industrial marketers to see how they view this hot topic.
View2019 Industrial Marketing Planning Kit
This Industrial Marketing Planning Kit will help you evaluate the effectiveness of your current marketing choices, calculate the value of existing marketing programs, understand changes in the marketing climate and plan more effective prospect and client engagement strategies for 2019. Our intent is to help you define and achieve your marketing goals and objectives for the year ahead.
View2018 Pulse of Engineering At a Glance
In our Pulse of Engineering survey, we asked engineers about their work environment, challenges, performance measurements and more. For the first time, we also chose to include exclusive analysis on two key segments of the engineering workforce – millennials, and technical professionals in the electronics industry.
ViewAt A Glance: The State of SEO in Industrial Marketing
We asked industrial marketers to tell us how SEO works in their organization, and the results were enlightening. Learn what challenges they face and the tools they have at their disposal to overcome them in this infographic.
ViewAt a Glance: Timeless SEO Tips for Industrial Marketers
This infographic highlights some basic SEO tactics that every industrial company should deploy to help improve their rankings.
ViewTop 5 Findings: Engineer' Marketing Preferences
This infographic highlights how engineers consume content and how they prefer to interact with vendors and suppliers. Based on data from the 2017 Smart Marketing for Engineers survey and research report.
View2018 Industrial Marketing Planning Kit
This Industrial Marketing Planning Kit will help you evaluate the effectiveness of your current marketing choices, calculate the value of existing marketing programs, understand changes in the marketing climate and plan more effective prospect and client engagement strategies for 2018. Our intent is to help you define and achieve your marketing goals and objectives for the year ahead.
ViewAt A Glance: The Digital Workspace of Today's Engineer
This infographic shows how technical professionals make extensive use of digital resources in nearly every facet of their jobs. Data from the Digital Media Use in the Industrial Sector research report.
ViewAt A Glance: The Evolving Work Environment of Today’s Engineers
This infographic highlights the three key challenges engineers and technical professionals face in their work: adequate time to complete projects, appropriate skill levels and expertise, and developing environmentally sustainable products.
ViewThe Industrial Marketer's Guide to Lead Nurturing
"The Industrial Marketer's Guide to Lead Nurturing" details best practices and steps to take for responding to inquiries and managing contacts through the sales cycle. This information can help you increase the number of leads you convert to sales and the value you gain from your marketing programs.
ViewFour Ways to Measure Social Media Effectiveness
Start measuring the metrics that will show the true value of your social media efforts.
ViewYour Social Media Strategy: 5 Questions To Ask Before Getting Started
How is social media being used by your target audience? And how can it fit into your marketing strategy? Before beginning or expanding your company’s social media efforts, answer these five questions to help ensure your success.
ViewA Six-Point Checklist for Success
As an effective marketer you know that your most rewarding campaigns are based on solid planning, on-target messages and insightful measurement. Great effort goes into supporting these stages of a successful campaign - with tight budgets and limited resources there is little room for missteps. These six steps will help keep you on the right path, place you ahead of your competitors and lead to smart investments for achieving a meaningful ROI.
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