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At a Glance: How to Fill the Marketing Gap Left by Canceled Tradeshows
Tradeshows have long been a staple of most marketer's strategy. But with in-person events put on hold for the foreseeable future, many are wondering how to replace the high-touch, high-visibility benefits of tradeshows. See our infographic for some quick tips.
View2021 Industrial Marketing Planning Kit
This Industrial Marketing Planning Kit will help you evaluate the effectiveness of your current marketing choices, calculate the value of existing marketing programs, understand changes in the marketing climate and plan more effective prospect and client engagement strategies for the year ahead. Our intent is to help you define and achieve your marketing goals and objectives for the year ahead.
ViewHow the Coronavirus is Changing Tradeshow Plans
The coronavirus has dominated headlines lately, and the spreading virus has the potential to significantly impact your 2020 tradeshow marketing plans. We surveyed over 200 industrial marketers about their tradeshow plans for this year. Here’s what they had to say.
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