Fine-tune your performance.
Choose from our information-rich industrial marketing tools.
Marketing Tools
New 2018 Pulse of Engineering At a Glance
In our Pulse of Engineering survey, we asked engineers about their work environment, challenges, performance measurements and more. For the first time, we also chose to include exclusive analysis on two key segments of the engineering workforce – millennials, and technical professionals in the electronics industry.
ViewNew At A Glance: The State of SEO in Industrial Marketing
We asked industrial marketers to tell us how SEO works in their organization, and the results were enlightening. Learn what challenges they face and the tools they have at their disposal to overcome them in this infographic.
ViewNew At a Glance: Timeless SEO Tips for Industrial Marketers
This infographic highlights some basic SEO tactics that every industrial company should deploy to help improve their rankings.
ViewTop 5 Findings: Engineer' Marketing Preferences
This infographic highlights how engineers consume content and how they prefer to interact with vendors and suppliers. Based on data from the 2017 Smart Marketing for Engineers survey and research report.
View2018 Industrial Marketing Planning Kit
This Industrial Marketing Planning Kit will help you evaluate the effectiveness of your current marketing choices, calculate the value of existing marketing programs, understand changes in the marketing climate and plan more effective prospect and client engagement strategies for 2018. Our intent is to help you define and achieve your marketing goals and objectives for the year ahead.
ViewAt A Glance: The Digital Workspace of Today's Engineer
This infographic shows how technical professionals make extensive use of digital resources in nearly every facet of their jobs. Data from the Digital Media Use in the Industrial Sector research report.
ViewAt A Glance: The Evolving Work Environment of Today’s Engineers
This infographic highlights the three key challenges engineers and technical professionals face in their work: adequate time to complete projects, appropriate skill levels and expertise, and developing environmentally sustainable products.
ViewThe Industrial Marketer's Guide to Lead Nurturing
"The Industrial Marketer's Guide to Lead Nurturing" details best practices and steps to take for responding to inquiries and managing contacts through the sales cycle. This information can help you increase the number of leads you convert to sales and the value you gain from your marketing programs.
ViewFour Ways to Measure Social Media Effectiveness
Start measuring the metrics that will show the true value of your social media efforts.
ViewA Six-Point Checklist for Success
As an effective marketer you know that your most rewarding campaigns are based on solid planning, on-target messages and insightful measurement. Great effort goes into supporting these stages of a successful campaign - with tight budgets and limited resources there is little room for missteps. These six steps will help keep you on the right path, place you ahead of your competitors and lead to smart investments for achieving a meaningful ROI.
ViewYour Social Media Strategy: 5 Questions To Ask Before Getting Started
How is social media being used by your target audience? And how can it fit into your marketing strategy? Before beginning or expanding your company’s social media efforts, answer these five questions to help ensure your success.
ViewIndustrial Buying Cycle Worksheet
Are you providing your target audience with the content they are looking for throughout the different stages of the buy cycle? Conduct a content audit of your content and information sources by downloading this “Industrial Buying Cycle Worksheet.” This will help you determine where you content needs are being met, and what pieces of information are missing.
View