Presentations

Preparing Your Company for Success During Challenging Times

In this webinar, we will share our original research on how marketers are responding to today's selling environment. This webinar will answer questions that matter to marketers like you, including: The State of Industrial Marketing Today and What This Means to You Proven Strategies for Marketing During Challenging Times 5 Actions You Can Take Today to Make a Marketing Impact

Project Liftoff

Learn how to boost your marketing and grow your business in 2021 with Project Liftoff: Marketing Acceleration for 2021 and Beyond. The presentation features: - How to move to “virtual” sales and marketing programs - How GlobalSpec successfully shifted its marketing approach during 2020 - Strategies for keeping your sales and marketing funnel filled - Recommendations you can you use from the 2021 Marketing Planning Kit - and more!

Smart Marketing for Engineers

In this webinar, we will share findings from engineering, technical and industrial professionals around the world and across age groups about their content, online search, and buying preferences.

This webinar will answer questions that matter to marketers like you, including:

• What content appeals most to millennial engineers, and how does this compare to other age groups?
• What percentage of the engineer’s buying process happens online, and how does this vary by regions around the world?
• What are engineers' most preferred content sources?
• What fields are engineers are most likely to complete on a web form?