Presentations

Smart Marketing for Engineers

In this webinar, we will share findings from engineering, technical and industrial professionals around the world and across age groups about their content, online search, and buying preferences.

This webinar will answer questions that matter to marketers like you, including:

• What content appeals most to millennial engineers, and how does this compare to other age groups?
• What percentage of the engineer’s buying process happens online, and how does this vary by regions around the world?
• What are engineers' most preferred content sources?
• What fields are engineers are most likely to complete on a web form?