White Papers

New 2021 Pulse of Engineering Research Report

What’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers.Download this report to better understand your target audience, strengthen relationships with your customers and develop messaging and content that resonates. Insights from these results can provide guidance in positioning your company, products and services to align more closely with customer needs, pain points and industry trends.

New 2021 Pulse of Engineering

What’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers.Download this report to better understand your target audience, strengthen relationships with your customers and develop messaging and content that resonates. Insights from these results can provide guidance in positioning your company, products and services to align more closely with customer needs, pain points and industry trends.

New 2021 State of Marketing to Engineers

Gain a better understanding of how engineers and technical professionals find the information they need to make critical work-related decisions. Download our annual Smart Marketing for Engineers report, conducted in partnership with TREW Marketing, for the insight you need to guide your marketing plans in the year ahead.

Should Your Marketing Mix Include Virtual Events?

Virtual events are at the forefront of many marketers' minds, as in-person events remain in flux. GlobalSpec recently conducted a survey of engineers and technical professionals regarding online events and their value. This whitepaper reveals our findings and offers recommendations for marketers moving forward.

Best Practices for Managing and Increasing Engagement Opportunities

As a marketer, you know that a new contact is only as good as your company's ability to engage them appropriately and guide them through the buying cycle. Learn how to increase the inquiries you receive, the number of opportunities you convert to sales, and the value you gain from marketing in general with our comprehensive guide.

Best Practices for More Effective E-Newsletter Advertising

By placing your company, products and services in front of an engaged, targeted audience, e-newsletter advertising can hold an essential place in your marketing mix, helping you reach your marketing goals. Following best practices to compose compelling, valuable content for your readers will help increase the chances your advertisements are noticed and encourage readers to take the next step by clicking through on your call-to-action link and creating an engagement opportunity.

Six No-Cost Marketing Ideas

Are you looking to get more mileage out of your marketing budget? Perhaps you’ve spent more than you expected in the first quarter of the year and need to increase marketing efficiency moving forward? Or maybe you like the idea of getting a positive return for very little investment (who doesn’t?) If so, here are six no-cost marketing ideas that can give your marketing effectiveness a nice bump. You’ll still need to invest time, of course, and perhaps enlist the help of colleagues. But you shouldn’t have to spend your marketing budget.

How to Fill the Marketing Gap Left By Canceled Tradeshows

Tradeshows have long been a staple of most marketer's strategy. But with in-person events put on hold for the foreseeable future, many are wondering how to replace the high-touch, high-visibility benefits of tradeshows. See our infographic for some quick tips.

At a Glance: How to Fill the Marketing Gap Left by Canceled Tradeshows

Tradeshows have long been a staple of most marketer's strategy. But with in-person events put on hold for the foreseeable future, many are wondering how to replace the high-touch, high-visibility benefits of tradeshows. See our infographic for some quick tips.

2014 Digital Media Use in the Industrial Sector

The Digital Disruption has taken hold in the industrial sector. Engineers are online and using digital resources more than ever before to perform work-related tasks throughout the buy cycle. This research report will help you understand how your customers and prospects use digital media, and how you can use the Digital Disruption to your advantage to remain competitive and win business.

Social Media Use in the Industrial Sector

This research report will help you understand how your audience uses social media. It will also recommend how you can best use social media as part of your marketing strategy to connect with your customers and prospects and meet defined marketing objectives.

Digital Media Use in the Industrial Sector

The Digital Disruption has taken hold in the industrial sector. Engineers are online and using digital resources more than ever before to perform work-related tasks throughout the buy cycle. This research report will help you understand how your customers and prospects use digital media, and how you can use the Digital Disruption to your advantage to remain competitive and win business.

Content Marketing for Industrial Marketers

There is no doubt that your prospects are savvy researchers and confident buyers. They are hungry for content and are finding plenty of online and offline outlets to satiate their appetites. Providing your audience with the valuable, authoritative content they need to help solve their problems will position your company as an expert in your industry, build trust with your prospects and, ultimately, make it easier to sell your products and services and drive revenue.

Best Practices for More Effective E-Newsletter Advertising

By placing your company, products and services in front of an engaged, targeted audience, e-newsletter advertising can hold an essential place in your marketing mix, helping you reach your marketing goals.

E-mail Marketing to the Industrial Sector

Proven strategies and tactics for e-mail marketing to engineering, technical, industrial and manufacturing professionals.

Sales Lead Generation & Management: Proven Strategies for Industrial Marketers

Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.

Online Marketing for the Industrial Sector

The latest online marketing trends, news, research, tips and more, created exclusively for industrial marketers.

Best Practices for Managing & Increasing Leads