White Papers

2014 Digital Media Use in the Industrial Sector

The Digital Disruption has taken hold in the industrial sector. Engineers are online and using digital resources more than ever before to perform work-related tasks throughout the buy cycle. This research report will help you understand how your customers and prospects use digital media, and how you can use the Digital Disruption to your advantage to remain competitive and win business.

Social Media Use in the Industrial Sector

This research report will help you understand how your audience uses social media. It will also recommend how you can best use social media as part of your marketing strategy to connect with your customers and prospects and meet defined marketing objectives.

Digital Media Use in the Industrial Sector

The Digital Disruption has taken hold in the industrial sector. Engineers are online and using digital resources more than ever before to perform work-related tasks throughout the buy cycle. This research report will help you understand how your customers and prospects use digital media, and how you can use the Digital Disruption to your advantage to remain competitive and win business.

Content Marketing for Industrial Marketers

There is no doubt that your prospects are savvy researchers and confident buyers. They are hungry for content and are finding plenty of online and offline outlets to satiate their appetites. Providing your audience with the valuable, authoritative content they need to help solve their problems will position your company as an expert in your industry, build trust with your prospects and, ultimately, make it easier to sell your products and services and drive revenue.

Best Practices for More Effective E-Newsletter Advertising

By placing your company, products and services in front of an engaged, targeted audience, e-newsletter advertising can hold an essential place in your marketing mix, helping you reach your marketing goals.

E-mail Marketing to the Industrial Sector

Proven strategies and tactics for e-mail marketing to engineering, technical, industrial and manufacturing professionals.

Sales Lead Generation & Management: Proven Strategies for Industrial Marketers

Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.

Online Marketing for the Industrial Sector

The latest online marketing trends, news, research, tips and more, created exclusively for industrial marketers.

Best Practices for Managing & Increasing Leads