In January 2010, GlobalSpec conducted an economic outlook survey of its registered user base of engineering, technical, manufacturing and industrial professionals in the United States.
The goal of the survey was to understand the impact of economic conditions on the industrial sector and to provide analysis and advice that will help manufacturers and suppliers succeed in the current economy.
The industrial market is showing positive signs in 2010, with spending increasing across the board, and opening up opportunity for suppliers who market effectively. More companies are increasing budgets this year compared to last year and 47% of companies anticipate sales to be higher in 2010 than in 2009. To capture available business, suppliers must be smart and competitive, carefully choose target markets, and maintain online marketing frequency where you have the greatest opportunity. Also, apply what you now know about your customers: what they are seeking, how to reach them, and how to adjust your messaging to get their attention.