800.261.2052
  • Audiences
    • Audiences

    • Back
    • Audiences Home
    • Demographics
    • Industry Influence
    • Featured Industries
  • Solutions
    • Solutions

    • Back
    • Solutions Home
    • Newsletters
    • Display Advertising
    • Webinars
    • Custom Emails
    • Product Discovery
    • For Electronics
    • Content Marketing
    • Lead Nuturing
  • Our Customers
  • Marketing Resources
    • Marketing Resources

    • Back
    • Marketing Resources Home
    • Industry Trends & Research
    • White Papers
    • Presentations
    • Marketing Tools
    • Marketing Articles
    • Marketing Maven
  • Partner Benefits
  • Contact Us
  • Contact:

White Papers

Smart Marketing for Engineers
Industrial marketers need to understand what content engineers consume, why they look for it, and how they find it. Therefore, IEEE GlobalSpec and TREW Marketing partnered to conduct a survey in major regions of the world to learn critical information from technical professionals. This research report details our findings, including the types of content engineers prefer, what portion of their buying process happens online, how they use content during the buying process, and more.
Download the "Smart Marketing for Engineers" by completing the form below.
required information

From the Marketing Maven  Blog

How the Pandemic Has Impacted Engineers

Posted: February 25, 2021 | 0 Comments

The Changing Relationship Between Engineers and Sales Reps

Posted: February 25, 2021 | 0 Comments

Your Most Asked Questions About the State of Marketing to Engineers

Posted: February 4, 2021 | 0 Comments

Sign up for The Marketing Maven  eNewsletter

Home Site Map Privacy Policy Contact Us Engineering360.com

© Copyright 2021 GlobalSpec - All rights reserved. Use of this website signifies your agreement to our Terms and Conditions.

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube