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On-Demand Webinar:

Optical Films and Display Solutions for
Automotive Electrification and e-Mobility

Technology, safety and mobility are all converging to power the future of electrification within the automotive industry. Join Boyd and 3M™ in this webinar to learn about optical films, technologies and innovations within Human Machine Interface (HMI) and other automotive experience solutions for the Autonomous & Electric vehicle.

Date: November 13, 2018
Time: 11 AM EST (8 AM PST / 5:00 PM CET)
Duration: 1 hour
Presented by:


Automotive electrification is a rapidly growing market segment for many reasons. Consumers are accustomed to interacting with displays, and we all want that kind of access in our vehicles. Plus, with the arrival of autonomous and electric vehicles, more sophisticated sensors, thermal management and display technology is expected.

In this webinar, Boyd Corporation and 3M™ will focus on five HMI and AV/EV applications:

Driver Monitoring - Now you can place sensors where you need for optimal driver monitoring performance, while still delivering a flawless occupant experience. Place infrared sensors where they work best-for your design and for their performance-while hiding them completely with the help of 3M™ Camouflage Films.

Head-Up Displays (HUD) - Achieve best-in-class brightness, color and design flexibility with 3M Head-Up Display solutions. Our array of optical films provides optimal visibility in most lighting conditions and cover the right area so you can improve thermal management, reduce energy consumption and provide a wider viewing angle.

Information Displays - Create the cockpit of the future by optimizing driver, center, passenger or side view mirror replacement displays to empower visionary cabin designs. 3M display films amplify and recycle light, increasing brightness, color and power efficiency. They also reduce driver-distracting reflections. All to give you optimal design flexibility and functionality.

eMirror - Make the rear view mirror way more than just a mirror. Make it a full-width, fully integrated information display. 3M™ Reflective Polarizing Films let you design eMirror applications with seamless transition between an electrified backlit state and the passive reflective state, giving you the highest clarity and visibility in a broad spectrum of conditions.

Cabin Experience - Enhance the user experience inside the cabin and gain flexibility to create a complete and immersive environment. Solutions for solar management, information displays and driver monitoring are designed to deliver a comfortable, safe and optimized ergonomic experience.

Key Takeaways

  • Learn about growth in the automotive AV/EV market, and solutions to help make these HMI and telematics products perform their best
  • Discover Boyd and 3M™ current and future solutions for displays that work well for today's HMI and telematics applications
  • Learn about new display and sensor technologies from 3M™
  • Understand how Boyd's precision converting services and 3M™ materials can help meet your design and sample need


Nicholas Johnson, Research Specialist, 3M Display Materials and Systems Division

Nick Johnson received a BS in Applied Physics from Bethel University in St. Paul, Minnesota, and a Masters in Optical Science and Engineering from the University of New Mexico in Albuquerque. After graduation, he worked for Lockheed Martin in their Maritime Systems and Sensors business. He joined 3M in 2011 and has developed components and systems for a broad range of display applications. Most recently, Nick is focused on automotive display light control solutions including LCD backlighting technologies and front of screen technologies.

Claes Andren, Business Development Executive, Boyd Corporation

Claes Andren has been in the converting industry for over two decades, holding Product/Process Development and Management roles at AB Tradex Converting and Brady Corporation, located in Sweden. Joining Boyd Corporation in 2014, his technical and engineering expertise have allowed him to hold numerous roles, from Global Product & Process Development Engineer to Global Key Account Manager. He is currently located out of the Bay Area in California and engages and collaborates closely with Boyd's global sales, operations and supply chain to lead new innovating solutions to their mobile computing & electronics customers around the world.

Magnus Tedestedt, Vice President of Sales - Electronics, Boyd Corporation

Magnus joined Tradex in 2000, initially as a Key Account Manager, but quickly took on increasingly important positions within sales, marketing and manufacturing. He opened the first Tradex Sales & Engineering office in Singapore and was instrumental in guiding the company's global sales and marketing structure. He spent a number of years in Shanghai as the Director of Asia Pacific OEM Electronics for Brady Corporation (after the acquisition of Tradex) and also garnered valuable Sales Leadership experience in the US, Brazil and Mexico.

In his current role, Magnus brings applicable leadership and technical skills to the Electronics and Asian Sales teams having spent most of his career working within the very OEM's and targets assigned. Using his knowledge and relationships to expand Boyd's presence within the critically important Mobile Computing market as well as other core and adjacent segments like Consumer Electronics and Data Storage. He holds a Bachelor of Science degree in Marketing from The University of Southern Mississippi.