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On-Demand Webinar:

Whole Life Cycle Asset Management: Key to Maximizing Plant Efficiency

Register to learn the implications of poor asset management and the importance of preventing asset and production downtime with good lifecycle management and innovative backward compatibility.

Originally presented: January 26, 2022
Duration: 1 hour
Presented by:


The biggest challenge associated with poor maintenance and asset upkeep is the unintended downtime that accompanies product breakdown. This could result in financial loss and even regulatory fines. This webinar will explore the benefits of asset management and demonstrate how Rotork's Lifetime Management program can assist in preventing asset failure and production downtime before it occurs. With a focus on how backward compatibility is a key step in the process of protecting maintenance and capital expenditure budgets.

Join this webinar to understand how effective service support is rightly considered an essential part of production and manufacturing. With regular servicing and maintenance, production sites can run smoothly and efficiently. Quality service offerings and asset maintenance increase plant efficiency and productivity, reduce total maintenance costs and minimize levels of risk.

But is a reliable and safe service offering always given the priority and investment it should?

Key Takeaways

  • Learn how to improve your approach to lifetime management to maximize uptime and asset availability
  • Gain an insight into the key elements of lifetime management - heath checks, planned maintenance, enhanced warranty and predictive maintenance
  • Understand how you can manage the risks associated with the life cycle of your equipment and their obsolescence
  • Gain insights on the importance of backwards compatibility


Dave Godfrey, Global Product Manager, Rotork

Dave Godfrey joined Rotork in 2004 as an advanced modern apprentice and then moved in to the engineering team as an international sales support engineer, based in Bath, U.K. This led to his next role as area sales and service engineer in Libya.

After three successful years, he then moved to Australia to take on the role of area sales manager in Sydney, which led to his next role as regional sales manager in Brisbane. After four years, he returned to the U.K. to take up the role of southern manager - Rotork UK looking after the sales, service and operations for the southern half of the Rotork UK business.

Dave now has global responsibility for looking at the development of Rotork's service and aftermarket product portfolio to ensure all services we have available match their customers' expectations in all regions around the world.