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Digital Cockpit - the Future of In-Vehicle Technology and User Experience

During the transition to Software-Defined Vehicle (SDV), the user experience becomes a key differentiator for automakers. This especially affects infotainment/cockpit system architecture design, and many separate ECU systems such as head unit and instrument cluster are being integrated into the cockpit. Infineon's broad product portfolio will enable cockpit solutions which can provide drivers and passengers with advanced UI/UX experiences.




Date: October 4, 2022
Time: 9 AM EDT (6 AM PDT / 3:00 PM CEST)
Duration: 1 hour
Presented by:

Overview

Automotive electronics systems are currently evolving from hardware-mechanical-centric platforms to software-defined vehicle (SDV) architectures, driven by rapidly growing demand for autonomous driving and enhanced user experience.

During this transition to SDV, the user experience becomes a key differentiator for automakers. Consumers expect the same experience in vehicle as at home or in the office with more intelligent and personalized Infotainment systems. They expect higher-resolution displays to stream media content; increased connectivity for entertainment; certain safety features and more sensors to better serve their vehicle user experience. This especially affects Infotainment/Cockpit system architecture design, where many separate ECU systems such as Head Unit and Instrument Cluster are being integrated into the Cockpit. As automotive E/E architecture moves towards higher performance computers, system integration will become mainstream supported by powerful application processors and software platforms, and will lead the Cockpit system to be scalable and extensible in the future.

As a leading automotive semiconductor manufacturer, Infineon has a broad product portfolio in infotainment/cockpit systems, especially after the acquisition of Cypress Semiconductor in 2020. In addition to a wide range of products such as controllers, wireless, memory and power supplies, Infineon offers different types of automotive-grade sensor products for intuitive in-car sensing use cases such as voice and security, DMS and 3D facial recognition.

Key Takeaways

  • Receive an overview of digital cockpit application trends
  • Discover the evolution of cockpit E/E architecture driven by software-defined vehicle
  • Explore Infineon's broad product portfolio for advanced cockpit as well as traditional head unit and Instrument cluster systems
  • Learn about different cockpit in-cabin HMI use cases with Infineon's sensor products

Speakers

Susie Gao, Senior Director, Automotive Application Marketing & Management, Infineon Technologies

Susie Gao joined Infineon's automotive division in 2020 and is responsible for global marketing activities related to IVI (In-Vehicle Infotainment) applications, such as digital cockpit, head unit and instrument cluster. She holds BSEE degree and has over 20 years of experience of engineering, sales and marketing in various fields including mobile phones, consumer electronics and automotive. Before joining Infineon, she was Senior Automotive Marketing Director for global OEM business development at Cypress Semiconductor, which was acquired by Infineon in 2020. Susie is currently based at Infineon's San Jose, California office. 

Thomas Liebetrau, Senior Principal Engineer in the Infineon Automotive Systems Team, Infineon Technologies

Thomas Liebetrau has 25+ yrs. in automotive electronics with a focus on system implementation of semiconductors. He has held - several positions in technical sales forces of various semiconductor companies and has expertise in : E/E architecture, in-vehicle-networking, advanced front lighting, infotainment and cockpit, and body and comfort applications. Liebetrau holds an engineering degree from the Technical University of Ilmenau, Germany