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Industrial Marketing White Papers from GlobalSpec


Industrial Marketing White Papers Preview  
2007 Electrical/Electronics Distributor Buying Trends Survey Results : Industrial Marketing White Paper

Learn about the buying behavior of engineering, technical, purchasing and industrial professionals as it relates to distributors in GlobalSpec’s “Distributor Buying Trends 2007 Survey White Paper”. Use the data from this report to develop more effective operating and marketing strategies to reach your target audience.

These survey findings reveal a number of key takeaways for distributors in the Electrical and Electronics space, including:
  • An integrated online presence is mandatory
  • Availability, delivery and customer service most important factors in vendor selection
  • Opportunities are not limited by geographic range
2007 Electrical/Electronics Distributor Buying Trends Survey Results : Industrial-Marketing White Paper View White Paper
2009 Economic Outlook Survey: Industrial Marketing White Paper

Use these survey results and analysis as a benchmark to measure your company’s current situation and activities. Learn how to make adjustments to your marketing programs, audience targeting and product positioning to allow you to capture the opportunities in the current economy. 		2009 Economic Outlook Survey: Industrial-Marketing White Paper View White Paper
How to Write Technical Articles: Industrial Marketing White Paper

This white paper gives suppliers and manufacturers in the industrial sector tips for writing technical articles that meet the information needs of engineering, industrial and technical professionals in search of content relevant to their jobs.

Download this white paper and learn more about:

  • Developing and writing technical articles - a practical approach
  • The three criteria every technical article should meet
  • The do's and don'ts of technical articles
  • Sharing technical articles with your audience
  • How to increase awareness and generate qualified leads using technical articles on your Web site

 How to Write Technical Articles: Industrial-Marketing White Paper View White Paper
Lead Management Strategies : Industrial Marketing White Paper

Leads are only as good as your company’s ability to respond appropriately and track them through the sales process. Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.

This paper will help you:
  • Review best practices for responding to different types of leads and managing leads through the sales cycle
  • Discover several marketing options that can generate highly-qualified leads and brand exposure
  • Improve lead response and tracking capabilities
  • Learn proven ways to increase the number of leads you receive and convert to sales
  • Increase the ROI you gain from marketing programs
Lead Management Strategies : Industrial-Marketing White Paper View White Paper
Mastering the Challenges of Web Writing : Industrial Marketing White Paper

This white paper offers tips for producing effective online communications that will engage your customers, deliver your message, and produce the results you expect.

Download this white paper and learn:
  • The three challenges of writing for the Web
  • The do's and don'ts of effective online communications
  • The four types of tactics that result in excellent Web writing
  • Additional rules specifically for writing e-mails
"Mastering the Challenges of Web Writing" offers information and insight to marketers and other professionals in the industrial sector. 		Mastering the Challenges of Web Writing : Industrial-Marketing White Paper View White Paper
New Ways to Win Business: Industrial Marketing White Paper

This white paper shows Service Companies how to apply classic marketing fundamentals in the Internet era. It will offer practical advice to sales and marketing teams to acheive lead generation and lead management results that deliver new and satisfied customers to your business. 		New Ways to Win Business: Industrial-Marketing White Paper View White Paper
Search Engine Marketing: Industrial Marketing White Paper

If you’re like most suppliers, you know search engine marketing is popular and offers potential. It can also be complex and costly. This white paper — presented in easy-to-read Q &A format — will help you navigate the constantly changing world of search engines and provide insights into recent industry developments and best practices.

Download this interview and get answers to:

  • How to get your Web pages ranked near the top of search results pages
  • How the emergence of vertical search engines have changed the game
  • The advantages and disadvantages of paid search programs
  • How to convert search engine traffic into qualified leads and potential sales
  • Whether or not you should work with a search engine marketing firm

 Search Engine Marketing: Industrial-Marketing White Paper View White Paper