Brush up on best practices.
Take advantage of these online marketing best practices to improve the way you target your particular audience.
Take advantage of these online marketing best practices to improve the way you target your particular audience.
Webinars can be flashy and expensive to produce, with high-end graphics, video, animations, interactive features, brand-name presenters, and more. But there’s no reason a webinar has to break your budget. Even simple webinars produced with limited resources can meet the quality test and be effective in helping you achieve your goals. Follow these tips for creating a webinar with limited resources.
ViewWhat’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers.Download this report to better understand your target audience, strengthen relationships with your customers and develop messaging and content that resonates. Insights from these results can provide guidance in positioning your company, products and services to align more closely with customer needs, pain points and industry trends.
ViewWhat’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers.Download this report to better understand your target audience, strengthen relationships with your customers and develop messaging and content that resonates. Insights from these results can provide guidance in positioning your company, products and services to align more closely with customer needs, pain points and industry trends.
ViewGain a better understanding of how engineers and technical professionals find the information they need to make critical work-related decisions. Download our annual State of Marketing to Engineers research report, conducted in partnership with TREW Marketing, for the insight you need to guide your marketing plans in the year ahead.
ViewVirtual events are at the forefront of many marketers' minds, as in-person events remain in flux. GlobalSpec recently conducted a survey of engineers and technical professionals regarding online events and their value. This whitepaper reveals our findings and offers recommendations for marketers moving forward.
ViewAs a marketer, you know that a new contact is only as good as your company's ability to engage them appropriately and guide them through the buying cycle. Learn how to increase the inquiries you receive, the number of opportunities you convert to sales, and the value you gain from marketing in general with our comprehensive guide.
ViewBy placing your company, products and services in front of an engaged, targeted audience, e-newsletter advertising can hold an essential place in your marketing mix, helping you reach your marketing goals. Following best practices to compose compelling, valuable content for your readers will help increase the chances your advertisements are noticed and encourage readers to take the next step by clicking through on your call-to-action link and creating an engagement opportunity.
ViewAre you looking to get more mileage out of your marketing budget? Perhaps you’ve spent more than you expected in the first quarter of the year and need to increase marketing efficiency moving forward? Or maybe you like the idea of getting a positive return for very little investment (who doesn’t?) If so, here are six no-cost marketing ideas that can give your marketing effectiveness a nice bump. You’ll still need to invest time, of course, and perhaps enlist the help of colleagues. But you shouldn’t have to spend your marketing budget.
ViewTradeshows have long been a staple of most marketer's strategy. But with in-person events put on hold for the foreseeable future, many are wondering how to replace the high-touch, high-visibility benefits of tradeshows. See our infographic for some quick tips.
ViewTradeshows have long been a staple of most marketer's strategy. But with in-person events put on hold for the foreseeable future, many are wondering how to replace the high-touch, high-visibility benefits of tradeshows. See our infographic for some quick tips.
ViewThe Digital Disruption has taken hold in the industrial sector. Engineers are online and using digital resources more than ever before to perform work-related tasks throughout the buy cycle. This research report will help you understand how your customers and prospects use digital media, and how you can use the Digital Disruption to your advantage to remain competitive and win business.
ViewThis research report will help you understand how your audience uses social media. It will also recommend how you can best use social media as part of your marketing strategy to connect with your customers and prospects and meet defined marketing objectives.
ViewThe Digital Disruption has taken hold in the industrial sector. Engineers are online and using digital resources more than ever before to perform work-related tasks throughout the buy cycle. This research report will help you understand how your customers and prospects use digital media, and how you can use the Digital Disruption to your advantage to remain competitive and win business.
ViewThere is no doubt that your prospects are savvy researchers and confident buyers. They are hungry for content and are finding plenty of online and offline outlets to satiate their appetites. Providing your audience with the valuable, authoritative content they need to help solve their problems will position your company as an expert in your industry, build trust with your prospects and, ultimately, make it easier to sell your products and services and drive revenue.
ViewBy placing your company, products and services in front of an engaged, targeted audience, e-newsletter advertising can hold an essential place in your marketing mix, helping you reach your marketing goals.
ViewProven strategies and tactics for e-mail marketing to engineering, technical, industrial and manufacturing professionals.
ViewLearn how to overcome challenges in managing leads and increase your number of highly-qualified leads.
ViewThe latest online marketing trends, news, research, tips and more, created exclusively for industrial marketers.
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