With an in-house laser engraver, breweries have potential for new marketing strategies to build their brand and increase exposure.
From stickers to coasters to pint glasses and beyond, breweries sell and give away a lot of swag. Bringing a laser in-house allows these booming businesses to brand so many things – both within the brewery itself as well as promotional items.
Laser engraving and cutting machines are valuable tools that can aid in your marketing efforts immensely. Think about all the things you put your logo on. How much more time- and cost-effective would it be to mark your own equipment and tools and brand your own promotional items instead of outsourcing the job?
What can a brewery cut and engrave with a laser?The possibilities are nearly endless:
- Apparel – leather hat patches, custom t-shirts, branded canvas bags for to-go orders
- Beer tap handles – highlight a limited release brew and identify your best sellers
- Coasters – wood, leather, even cardstock coasters can be customized with a laser
- Glasses – engrave pint glasses, pilsner glasses, snifters and more
- Growlers – glass or metal, your laser can do both
- Flight boards – brand your boards with a logo or engrave the names of your most popular tasters
- Packaging – create custom packaging to house cans, bottles or growlers
- Signage – from promotional signage to directional/informational signage, a laser can create all kinds of signs from a variety of materials
…and much more!
Branded items build recognition for your business. Being able to add your logo to equipment and products in an inexpensive fashion is a great way for you to maximize your exposure. The laser also provides flexibility in creating messages for limited-release brews and special events.
