Content is king - How marketing your knowledge assets can position your company as a valued solution partner and thought leader to customers and prospects.
This presentation will show how to leverage what you already know by capitalizing on your organization's existing resources to deliver messaging that engages your audience and drives leads.
I will also share a case study that reviews how TE Connectivity is promoting its own brand of thought leadership to its Aerospace, Defense and Marine industry segment. This example examines how TE is showcasing its Subject Matter Experts (SMEs) through an integrated web, PR, paid media and social networking campaign targeting design engineers.
If your company has a "design win" or similar "solutions driven" objective in its business plan then this presentation will lay out the roadmap on how to achieve your objective by creating customer intimacy, engagement and ultimately self-qualifying lead generation through thought leadership.
- Positioning your business as a leader and your people as experts
- Why Thought Leadership works and when it works best
- How to get your Subject Matter Experts published
- Creating a pathway for customer engagement
Dale Reeves is the Manager of Global eBusiness and Marketing at TE Connectivity - Aerospace, Defense & Marine (formerly Tyco Electronics). He leads digital and offline marketing efforts, CRM initiatives, trade shows and eBusiness marketing strategy and deployment. Prior to working at TE Connectivity, Dale lead Digital Marketing for Building Materials at Owens Corning designing and executing their Customer / Distributor portal experience. Dale has extensive history in both the Industrial / Manufacturing "B2B" sectors, plus "B2C" marketing based on work creating the "Sharpie" brand Social Networking Hub strategy and deployment with Newell Rubbermaid. Earlier digital & eBusiness work with SC Johnson's industrial products business included global web platform deployments and distributor portal design.