TABLE OF CONTENTS Throughout the book a number of different resources have been mentioned as sources for finding data, be it for strategic planning or for researching the industry. The following is a quick guide to some of the most useful resources within the search engine market.
| Resource name | Description | URL |
|---|---|---|
| eMarketer ClickZ | eMarketer is a research and online industry resource that publishes data on all aspects of online including search. Top Tip: subscribe to eMarketer's daily newsletter to keep up to date with all the current news | http://www.emarketer.com |
| Clickz | One of the most comprehensive sources for data on search engine marketing (as well as other mediums). This site has some of the industry's leading authors as well as an up to date resources section for worldwide data | http://www.clickz.com |
| Search Engine Watch | Search Engine Watch is the first port of call for most search marketers for finding information. Providing a free and members only section, this site is one of the most credible sites and is run by Danny Sullivan, arguably the number 1 and most reputable expert in search | http://www.searchenginewatch.com |
| Pay Per Click Analyst | PPCA is a site that lists reviews and commentary on all pay for placement engines in both the UK and the USA. Additional articles written by industry professionals makes this site a useful resource | http://www.payperclickanalyst.com |
| SEMPO | SEMPO, or the Search Engine Marketing Professional Organization, is the industry resource for search marketers. Members of the site contribute news, reviews, updates and articles and SEMPO conducts... |
