The EU Packaging and Packaging Waste Regulation (PPWR) isn't just changing rules – it’s redefining the market. While your competitors scramble to adapt, you have a limited window to transform compliance into competitive advantage.

PPWR REGULATION ESSENTIALS: THE NEW REALITY OF PACKAGING

Since February 2025, the packaging landscape has fundamentally changed. Industry leaders are already implementing these critical requirements:

• 70% recyclability by 2030 → rising to 80% by 2038
• 10-35% recycled content required for plastic packaging by 2030
• 15% waste reduction per capita by 2040 (from 2018 baseline)
• Reusable packaging mandates starting at 10% for beverages by 2030, rising to 40% by 2040
• Standardized labeling systems becoming the consumer expectation

THE HUSKY ADVANTAGE: FROM COMPLIANCE BURDEN TO BUSINESS OPPORTUNITY

Our specialized solutions transform PPWR challenges into strategic opportunities that strengthen your market position:

Circular packaging enablement: From lightweighting to rPET, label-free to mono-material packaging, Husky offers a diverse range of technologies to help you meet PPWR compliance

Advanced rPET processing capability: Husky systems excel at processing high levels of rPET, enabling stable and reliable production for reduced waste and variability

Real-time system and enterprise monitoring: Connected manufacturing solutions reduce the variability risk associated with running higher levels of rPET

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