GlobalSpec.com responds to supplier demands with a new productThe addition of banner ads to the site gives suppliers more visibility and contributes to GlobalSpec.com’ s increasing revenue growthTo Internet users, GlobalSpec.com is recognized for its search engine website that allows engineers and other technical buyers to zero in on products they need by searching the world’s largest online engineering database by specification and performance parameters. To component manufacturers, it is a cost-effective marketing tool that gets its technical components in front of an extremely savvy, targeted audience who is already looking for their products. Participating manufacturers are charged nominally to receive the highly qualified sales leads that are generated by the interest of visitors to the site. In announcing the new offering, Barbara Chilson, CEO of GlobalSpec.com, said, “Many companies have told us that GlobalSpec.com is the most powerful Internet marketing tool they use. They continually tell us that GlobalSpec.com delivers the highest quality leads they see. At the same time, they have asked for ways to increase their visibility on the site.“ “Banner ads on GlobalSpec.com provide increased exposure to a highly targeted audience, boost brand awareness, and allow companies to cross-sell additional product offerings,” Chilson said. Chilson added, “Each year for the past three years, GlobalSpec.com has tripled its revenue. Banner ads will help keep us on track for similar dramatic growth.” A free service to those who search with it, GlobalSpec.com is visited by hundreds of thousands of engineers and technical buyers from the world's industrial powerhouses. GlobalSpec.com includes more than 9 million product specifications from the world’s leading suppliers in more than 200 product categories. Because it helps to shorten the design cycle by making it easy to find components and products that will do a particular job, GlobalSpec.com has been linked to the Intranets of many Fortune 1000 companies. |
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