IHS Engineering360 Media Solutions Launches Content Marketing ServicesComprehensive suite of products designed to help companies in industrial sector create, promote their thought leadershipIHS Engineering360 content marketing services help companies produce consistent, engaging content that reaches and influences their target audiences. This content, combined with unique programs, helps industrial marketers create and disseminate vital information to engineers and technical professionals, Led by a seasoned editorial team and backed by the significant expertise that IHS has to offer in industries including energy, automotive, technology, chemicals and aerospace & defense, these solutions provide information-hungry clients with one-of-a-kind, expert content to complement their marketing programs and initiatives. The comprehensive suite of content marketing services available includes: Sponsored content opportunities that position contributed articles among the industry-leading editorial content on Engineering360.com or Electronics360.com White paper content creation, design and distribution Product advertorials on Engineering360.com that help marketers educate their audience on specific products by category with a built in lead generation program Full-service content on demand programs that include writing, editing, design and production services Content creation for web sites, social media and infographics Managed content services are also available for companies that want high-volume content or custom writing formats. Several of these solutions feature demand-generation programs via IHS Engineering360 push marketing channels, providing industrial marketers with the ability to further increase their exposure and engagement opportunities. “For the engineer, information and insight play a critical role at all stages of the purchasing process,” said Don Lesem, vice president, digital media and engineering insight - IHS. “IHS Engineering360 content marketing services give industrial marketers a unique opportunity to reinforce their position as industry experts and to build trust with prospects, ultimately making it easier to sell products and drive revenue. With the support of our seasoned, expert editorial staff, we are well positioned to help our customers share their message with an audience that matters.” Content marketing services are the newest offering from IHS Engineering360 Media Solution’s suite of digital media solutions designed to assist manufacturers, distributors and service providers with meeting their marketing goals and achieving measurable results. Additional components of the IHS Engineering360 digital media platform include webinars, e-newsletters, display advertising, catalog and directory programs, and custom email products. To inquire about IHS Engineering360 Content Marketing Services please contact Linda Uslaner, senior product manager, at linda.uslaner@ihs.com or +1 518 238 6527. |
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