The Channel Advantage

The Channel Advantage

Going to market with multiple sales channels to reach more customers, sell more products, make more profit

Lawrence G. Friedman Timothy R. Furey

OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI

Butterworth-Heinemann
Linacre House, Jordan Hill, Oxford OX2 8DP
225 Wildwood Avenue, Woburn, MA 01801-2041
A division of Reed Educational and Professional Publishing Ltd

A member of the Reed Elsevier plc group

First published 1999

Reprinted 1999 (twice)

Reprinted 2000, 2001

Lawrence G. Friedman and Timothy R. Furey 1999

All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1P 9HE. Applications for the copyright holder's written permission to reproduce any part of this publication should be addressed to the publishers

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

Library of Congress Cataloguing in Publication Data

A catalogue record for this book is available from the Library of Congress

ISBN 0 7506 4098 7

Typeset by Avocet Typeset, Brill, Aylesbury, Bucks
Printed and bound in Great Britain by Biddles Ltd,
Guildford and King's Lynn

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