Troy, NY – (Business Wire) – 4/3/2008 – GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource and e-publishing company for the engineering, industrial and technical communities, today announced the launch of a specialized Web site for advertising agencies with clients in the industrial sector.

Located at www.globalspec.com/mediakit, this resource is designed to help business-to-business advertising agencies and media buyers effectively integrate online media into their clients’ marketing plans. Tools and features include a complete library of information-rich market research and media resources available for immediate download, including industry trends & research, white papers and GlobalSpec’s e-newsletter designed for professionals interested in the latest news, trends and research impacting business-to-business marketing.

Additionally, the site contains comprehensive information on marketing solutions from GlobalSpec, including descriptions of online programs and key demographics reached by these solutions, such as industry, job function, and spending influence. Media buyers, account teams and other advertising agency professionals can also request a media kit that includes a company overview brochure, information sheets on various GlobalSpec products, a demographic profile and rate card.

"GlobalSpec is the perfect medium for connecting companies in the industrial sector with engineers, manufacturers, technical and industrial buyers actively searching for products, services and suppliers relevant to their work processes," said Guy Maser, senior vice president of marketing for GlobalSpec, Inc. "The goal of our advertising media Web site at www.globalspec.com/mediakit is to supply advertising agencies serving clients in the industrial sector with the tools needed to reach this specialized audience, helping them provide effective, measurable marketing programs for their clients."

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content and over 57 product-specific e-newsletters – helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 182 million parts in 2,300,000 product families from more than 23,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc

Contact:
GlobalSpec Marketing
E-mail: marketing@globalspec.com

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