GlobalSpec Releases New White Paper on Industrial Marketing in a Difficult Business Environment

White Paper Reveals Nine Ways to Make Marketing Work in Challenging Times

Troy, NY – (Business Wire) – 7/22/2008 – GlobalSpec (, the leading specialized search engine, information resource and e-publishing company for the engineering, industrial and technical communities, today announced that it has released its newest white paper, "Pragmatic Business Strategy: Nine Ways to Make Marketing Work in Challenging Times."

Designed for companies within the industrial sector, this white paper offers advice on how companies can be one of those “success stories” that market and grow their business during challenging times. It provides practical tips for making marketing work in a difficult business environment, helping to prevent a downward spiral of falling behind, gain market share from competitors who cut back, and position a company for a surge when conditions improve, including:

  • Focusing on what you can control
  • Measuring the past to size the future
  • Maintaining frequency and consistency
  • Focusing on quality over quantity

"In challenging times, it's more important than ever to find optimal ways to get more out of marketing investments, and measure and account for marketing decisions," said Angela Hribar, chief sales and marketing officer for GlobalSpec. "By offering this white paper to manufacturers and distributors in the industrial sector, GlobalSpec is reaffirming its commitment to helping these companies meet specific marketing goals designed to help them reach their target audience effectively, gain greater control over marketing investments, and seize market opportunity through a variety of proven tactics – even in challenging times such as these."

“Pragmatic Business Strategy: Nine Ways to Make Marketing Work in Challenging Times” can be downloaded free-of-charge at:

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content and 58 e-newsletters – helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 180 million parts in 2,300,000 product families from more than 24,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.


Amber Cooleen
Marketing Director

Back to GlobalSpec News