Troy, NY – (Business Wire) – 6/8/2010 – GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource, online events and e-publishing company for the engineering, industrial and technical communities, today announced it has implemented a series of enhancements to help suppliers promote their social media presence on GlobalSpec. GlobalSpec clients now have the capability to add social media links to company profiles and supplier videos to Product Announcements, providing additional ways for industrial suppliers to leverage social media to engage buyers through GlobalSpec.

GlobalSpec now allows clients to add Facebook, Twitter, LinkedIn and blog links within their individual company profiles, giving engineering, technical and industrial professionals another way to connect and learn more about companies of interest. Other enhancements include the ability for suppliers to add video to their marketing hub and product announcements, allowing them to feature key products and capabilities to their target audience.

Driving the additions are the results of a recent survey of current GlobalSpec clients. The results indicated that 48 percent of respondents are using LinkedIn, 31 percent are using video, 25 percent have company Twitter accounts and 16 percent have Facebook pages. Another one-third realize the value that social media holds, and plan to use it within their businesses accordingly – 37 percent of respondents plan on implementing a company blog over the year and 31 percent will develop a company Facebook page.

"Empowering our clients to add videos and social media links to their representation on GlobalSpec is a natural progression in helping companies listen to what their customer base is discussing and guide the conversation by offering relevant information," said Chris Chariton, vice president of marketing services and product management for GlobalSpec, Inc. "This ultimately results in more useful information being shared between suppliers and buyers."

GlobalSpec is already participating in social media for both the user and supplier communities. On the user side, its CR4 Web site is a social network for the engineering, technical and scientific communities; the site also has a LinkedIn group, a Twitter account and a Facebook group. For suppliers, there is the Marketing Maven blog and a corresponding Industrial Marketing Mavens LinkedIn group and Twitter account.

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, 40 e-events and more than 60 e-newsletters — helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 186 million parts in 2,300,000 product families from more than 23,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Industrial Ad Network, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.

Contact:
GlobalSpec Marketing
E-mail: marketing@globalspec.com

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