GlobalSpec Achieves Top Ten Status in "Media Power 50"BtoB Magazine honors online media company for expansion beyond search with e-newsletters and e-eventsTROY, NY – June 22, 2010– GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource, e-publishing and online events company for the engineering, industrial and technical communities, has been named to the "Top Ten" of the 2010 Media Power 50 list by BtoB, a monthly publication focused on all disciplines of business-to-business marketing. The BtoB Media Power 50 is an annual list of top b-to-b advertising venues. It recognizes newspapers, trade publications, business magazines, Web sites, IT magazines, out-of-home and broadcast media. According to the publication, "...Yahoo, TechTarget and GlobalSpec are in the top 10 for delivering on the Internet's promise of offering increasingly narrow audiences and doing so efficiently." The publication highlights GlobalSpec's 14-year-old record as an online media company generating sales leads from buyers who use the SpecSearch® database of 2.2 million industrial products and more than 60 precisely targeted e-newsletters. BtoB notes that GlobalSpec "stepped up its efforts to find potential buyers for marketers and, over the course of 2009, increased its worldwide registered user base by 19% to top 5.6 million (it's since grown to 5.8 million) and boosted circulation of its opt-in newsletters by 21% to 9.1 million." The publication also mentions GlobalSpec's introduction of a third major line of business—virtual trade shows. After entering the market in 2009 with three online events, GlobalSpec is now actively marketing 40 e-events. "It has been an amazing journey. In the past six years, we've grown from essentially a one-product company to a comprehensive multi-format e-media company," said GlobalSpec Chairman and CEO Jeff Killeen. "Many cautioned me about expecting too much from the B2B sector adopting the Internet and e-media. I'm glad we didn’t listen. Today we serve our market with the largest and most sophisticated industrial product database available, and one that is integrated with a best-in-class specialized vertical search engine." For a complete look at the "Media Power 50," visit www.btobonline.com. About GlobalSpec, Inc. GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc. |
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