East Greenbush, NY – (Business Wire) – 8/26/2010 – The stages of the B2B buy cycle are well known and haven't changed much over the years. But what has changed is how purchasing influencers use them. Chris Chariton, GlobalSpec's Vice President, Supplier Marketing and Marketing Services, will discuss the sources industrial B2B buyers rely on and what's driving the change in them at the 2010 International Society of Automation (ISA) Marketing and Sales Summit.

Chariton's presentation, "Aligning Your Marketing with Your Customers' Buying Process: The B2B Buy Cycle in an Online World," will take place at 10:15 a.m. on Thursday, September 2, 2010 at the W Hotel in Atlanta.

Chariton will elaborate on the four major stages of the B2B buy cycle: Needs Awareness, Research, Consideration and Comparison and Procurement. She'll discuss the sources B2B buyers rely on today for each step of the buy cycle and provide tips for companies to address buyers in each step of the process. Chariton will share research on industrial buyers' purchasing influences, including what's changed, and the role that social, traditional and online media play in the various buying stages. She'll also cover how suppliers and manufacturers can align their marketing strategy with the buy cycle.

GlobalSpec is a leading specialized search engine, information resource, e-publishing and online events company for the industrial sector. As Vice President of Supplier Marketing and Marketing Services, Chariton oversees direct marketing, demand generation, product management and market research, as well as public relations and advertising for GlobalSpec. An expert in the field of industrial marketing, Chariton has been with GlobalSpec since 2000. Since that time, GlobalSpec has grown to more than six million registered users and consistently achieves record levels of profitability.

About GlobalSpec, Inc.:
GlobalSpec, Inc. is the leading specialized vertical search, information services, e-publishing and online events company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, online events, the CR4 peer-to-peer and professional networking site and more than 60 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 180,000,000 parts in 2,300,000 product families from more than 24,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Industrial Ad Network, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.

Contact:
GlobalSpec Marketing
E-mail: marketing@globalspec.com

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