East Greenbush, NY – (October 19, 2011) – GlobalSpec (www.globalspec.com), the leading provider of online marketing programs for companies targeting the engineering, technical and manufacturing communities, today announced the availability of its Custom Webinar offering for manufacturers. By using Custom Webinars, industrial marketers may target their most relevant audience from GlobalSpec's registered user base of over 6.5 million professionals.

"GlobalSpec Custom Webinars enable manufacturers to inform, educate and influence a highly targeted audience in a timely and engaging manner," said Chris Chariton, senior vice president of product management & supplier marketing for GlobalSpec. "We help them capture the time and attention of key decision-makers and influencers around the globe, positioning companies as thought leaders, while building credibility and brand awareness, gathering leads and gaining valuable market insight. With our experience of hosting over 30 online events in the industrial sector, our Custom Webinar product is a natural extension of our media solutions for manufacturers looking to reach this audience."

Developed around a company's content and information, Custom Webinars from GlobalSpec can assist industrial marketers with showcasing new products and emerging technologies; sharing product demonstrations or manufacturing processes; promoting successful case studies; and providing education and training. By targeting and aggregating only the most relevant audience for a Webinar topic, GlobalSpec Custom Webinars help companies in the industrial space deliver their message to the right professionals during all phases of the buying process.

GlobalSpec offers full-service product management and best-practice support with its Custom Webinars. Marketing and promotional efforts include email marketing; promotion in relevant GlobalSpec e-newsletters and product alerts; and banner ads on GlobalSpec.com. The company also manages audience registration and attendee tracking; registrant and attendee reporting for the live-day event and 90 days on-demand; and live-day rehearsal and review of Webinar platform functionality. Companies participating in a GlobalSpec Custom Webinar receive a DVD of the final video presentation for use in marketing channels.

"Custom Webinars from GlobalSpec give you the opportunity to deliver your messaging to a captivated and targeted audience – the prospects you want to reach." Chariton explained.

To learn more about GlobalSpec Custom Webinars visit http://bit.ly/ofC9BV.

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services, e-publishing and online events company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, nearly 30 online events, and more than 60 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 180,000,000 parts in 2,300,000 product families from more than 40,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Ad Network, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.

Contact:
GlobalSpec Marketing
E-mail: marketing@globalspec.com

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