TABLE OF CONTENTS Technology, especially information technology, often involves numbers and formulas, machinery and components, and so forth. This is certainly true when it comes to MPEG-4, and while you have read and learned quite a lot about this technology by this point, you may be asking yourself, do I actually need this, and if so, how and where would I use it? Well, as we all know, technology is a key ingredient in any product, no matter whether it creates nice moving pictures for you, long-lasting concrete, fast cars, or wonderful textiles it is always there. The trouble starts when the technical experts come along and propose and in many cases rightly so the development, introduction, adoption, or deployment of new technologies to improve the quality of products. Any and all of these proposals demand a certain level of investment of the usual resources, which, at the end of the day, all come down to money.
Here we are, right in the middle of an MPEG-4 book, talking about the common influences in business life from the point of view of an investor someone who must decide whether or not to invest and deploy new technologies in order to improve the overall performance, standing, and indeed value of his or her company.
The concerns of an investor often lie, to a great extent, in the skepticism toward this new MPEG-4 technology and whether it is good enough, and whether your company's products and services will be successful or not. Technically,...
