Wine and Society: The Social and Cultural Context of a Drink

Part One: Context

Chapter List

Chapter 1: Introduction
Chapter 2: The History of Wine

Overview

Consider the following documents. The first is the back label of a Robert Mondavi Wines' cabernet sauvignon:

Napa Valley

CABERNET SAUVIGNON

Wine has been with us since the beginning of civilization. It is the temperate, civilized, sacred, romantic, mealtime beverage recommended in the Bible. Wine has been praised for centuries by statesmen, philosophers, poets and scholars. Wine in moderation is an integral part of our culture, heritage and the gracious way of life.
Taken from Fuller (1996).

The following comes from an online press notice from 2005 sent out by the wine magazine, Decanter:

http://www.decanter.com/news/62288.html

Latest News

Bomb blast damages La Baume

March 11, 2005
Adam Lechmere

A bomb was detonated at La Baume winery in the Languedoc on Monday night, in an apparent protest against the power of large companies.

There were no injuries and no stock was affected but the blast damaged the barrel cellar and roof.

It is alleged a group called Comite Regional d'Action Viticole (CRAV) took responsibility for the attack, in the form of a scrawled message on the wall of the chai.

The bomb a stick of dynamite was detonated by means of a crude timing device. Tim North, UK director of Les Grands Chais de France, which owns La Baume, blamed 'a small minority of extremists' who had 'not moved with the times' and had 'strong feelings against global companies.'

'Many people in that part of France understand...

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