Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

Data Mining Explained A Manager's Guide to Customer-Centric Business Intelligence

Rhonda Delmater and
Monte Hancock
Digital Press

Copyright 2001 Butterworth-Heinemann A member of the Reed Elsevier group

All rights reserved.

Digital Press is an imprint of Butterworth-Heinemann.

All trademarks found herein are property of their respective owners.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

Butterworth-Heinemann supports the efforts of American Forests and the Global ReLeaf program in its campaign for the betterment of trees, forests, and our environment.

Library of Congress Cataloging-in-Publication Data

Delmater, Rhonda
Data mining explained : a manager's guide to customer-centric business intelligence / by Rhonda Delmater and Monte Hancock.
p. cm.
Includes bibliographical references and index.

ISBN 1-55558-231-1 (pbk.:alk.paper)

1. Data mining. I. Hancock, Monte. II. Title.
QA76.9.D343 D45 2000
006.3 dc21
00-047511

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library.

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Rhonda dedicates her effort to Chuck, whose unselfish and unwavering support of her endeavors means more than he knows; and with...

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