The focus of this chapter has been relations between client organizations and development firms. It is important to remember that the principles of project management apply in both settings. Business gurus have used the phrase internal customers to describe relations within an organization. If you are managing an in-house development project, you should treat colleagues commissioning the project like customers. If you are an internal team leader who is working with an outside development company, remember that you have not absolved yourself of project management responsibilities, but rather delegated the bulk of the details. Issues such as agreements, schedules, budgets, approvals, and payments still demand your time and attention.

Project managers in development firms often find themselves on both sides of the contractor client relationship. Portions of the website development, such as graphic design or writing, may very well be farmed out to freelancers. The golden rule still applies. Treat the other party as you would like to be treated. For a win-win partnership, dedicate yourself to clear communication, respect your partners, and act with integrity.