TABLE OF CONTENTS What do you know and how do you find out more about your competitors? How can you turn that information into advantage? This theme examines competitor analysis and industry sector analysis giving you the local, national, international perspective.
The impact of technology has been wide-ranging and far-reaching. Here we look at some of the key advances that have had an impact on organisations.
Finally, change brings risks. Managers need to understand the feasibility and risks associated with changes in the organisation.
In this theme you will:
Review models and techniques to help you examine your industry sector and your competitors to support identification of competitive advantage
Understand the impact of new technology on markets and customers
Understand some of the risks associations with changes in an organisation.
Organisations need to identify and react to changes in the macro environment to maintain a leading edge.
The macro environment lies outside the confines of a building or an organisation. The macro environment is not unique to the particular organisation concerned, although it will affect different organisations in different ways.
Typically, the macro environment that surrounds any organisation consists of the following elements:
Since the various macro environmental factors will never remain constant, all organisations must pay careful attention to what is happening in the macro environment. Organisations that follow, or correctly anticipate macro environmental change will be better placed to take advantage of the opportunities...
