Heritage Marketing

In terms of heritage the adult education market tends to be dominated by the two major organizations in the UK, English Heritage (they offer a complete range of crafts and traditional skills courses) and the National Trust.
Heritage Education For All is one example of specific provision for this target market, which is supported by the Heritage Lottery Fund. The aim is to offer adults accessible courses and activities that take place at National Trust properties and which can range from demonstrations of ancient cookery to woodland tours, practical art, archaeology, and appreciating parks and gardens. In order to make these activities accessible to all adults, consideration is given to supporting people through the availability of induction loops, sign language interpreters, tactile diagrams and audio-guides, together with specific travel arrangements should this be necessary.