Cyberstrategy
Business strategy for extranets, intranets and the internet.
TABLE OF CONTENTS Cyberstrategy
Conclusion
90 per cent of this chapter has been about the planning and 10 per cent has been about implementation. In reality, 10 per cent of the main efforts used to plan will be allocated and 90 per cent of the real organization's efforts will go into implementation. The reason we have put such a great emphasis on the planning is that this is the area where so little attention is given and where most of the disaster recovery work stems. This is based on practical experience of clients who are on their second phase of Internet development and are forced to return to basics to plan again.
We seek to enable you to get it right first time so that you are faster to market and save the costs of redevelopment. This book is about enabling you to leapfrog your competitors and every section of this chapter will ensure you do just this.
www.cim.co.uk
MarketingNet worked with the CIM to plan out its preferred route of leveraging Internet technology within its business
In 1995, it produced an Internet site internally as a presentation of its organization. In 1997, it came to MarketingNet to move it further into an e-commerce solution. We worked to create an Extranet to communicate more effectively with the branches and have greater control over its Internet site. CIM Direct became its virtual showroom where every item of published information is now available online.
The Extranet was used to create a...
Copyright Pauline Bickerton, Matthew Bickerton, and Kate Simpson-Holley 1998 under license agreement with Books24x7
