TABLE OF CONTENTS Yoel Mansfeld and Abraham Pizam
One of the bottom-line conclusions in the theoret ical chapter that opened this book was that the negative impact of security incidents on tourist destination, tourists, and host communities is almost inevitable. Two basic questions arise in the wake of these unavoidable outcomes. The first is to what extent is it possible to manage a tourism crisis that emerges in the wake of security inci dents and to mitigate the damage by proper policies and appropriate steps during the preven tive, reactive (while the crisis is occurring), and recovery levels? The second is obviously what strategies and courses of action are more effective than others and, therefore, should be recommended for affected destinations?
This chapter discusses these dilemmas from various perspectives. Thus, in the first chapter of this section Eli Avraham is concerned with an important aspect of crisis management, that is, the role of public relations and advertising strategies in the...
