Business Development: A Guide To Small Business Strategy

Appendix: The Revised SFEDI Standards for Business Development Summary of Units and Elements

The Revised Standards have been substantially changed from the originals as a result of extensive consultations with interested parties between 1999 and 2001, and the following Units and Elements are based on the latest draft available at the time of going to print. They incorporate three particular Units that have been incorporated from other Vocational Standards currently under development. Unit J4 has been imported from the Draft Personnel Unit P27, and Units K3 and K4 have been imported from the latest Learning and Development Draft Units L23 and L21.

The proposed full National Vocational Qualification will comprise the three Business Healthcheck Units which are all Mandatory, plus any three Optional Units taken from one or more of the Key Areas of Business Need.

The Business Health-check (Mandatory A Units)

A1 Review the business

  • decide what you want for the business;

  • find out what is affecting the business;

  • check that the business is doing what you want it to do;

  • decide which areas need improvement.

A2 Develop your plans for the business

  • review the effectiveness of your marketing, sales, production, finances and staffing;

  • produce an up-to-date plan for the business;

  • plan your actions.

A3 Check your own management skills

  • check your own performance;

  • plan and develop your skills;

  • find and use support and advice from others.

Key Areas of Business Need (Optional Units select any three)

Winning more business

Getting more sales B Units

B1 Plan how to improve your sales and marketing

  • find out about the market for...

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