Library of Congress Cataloging-in-Publication Data

  Care, John    Mastering technical sales: the sales engineer's handbook / John Care, Aron Bohlig.     p.  cm.   (Artech House technology management and professional development       library)    Includes bibliographical references and index.

HF5439.H54 C37 2002

658.8 dc21 2002074492

British Library Cataloguing in Publication Data

Care, John  Mastering technical sales: the sales engineer's handbook.   (Artech House technology management and professional development library)

658.8'1

ISBN 1-58053-345-0

Cover design by Igor Valdman

685 Canton Street
Norwood, MA 02062

All rights reserved. Printed and bound in the United States of America. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Artech House cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

International Standard Book Number: 1-58053-345-0

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