MontiPower makes surface preparation equipment used to strip rust, old coatings, and mill scale from industrial substrates ahead of recoating. Its stated mission is to provide "the cleanest, safest and easiest surface preparation solution" for achieving a durable bond between the substrate and the protective coating applied to it, with cleanliness measured against recognized standards such as Sa2.5. Its vision is built around dependable cleaning and profiling equipment for multiple substrate types, with a stated aim of market leadership through faster, safer, and more environmentally responsible tools.

The company organizes its priorities into a "10 Powers" framework covering both product design and operating values. Product-related points include thorough removal of contaminants to Sa2.5-or-better cleanliness, ergonomic tools designed for user comfort and safety, connected equipment that monitors surface conditions during use and adjusts automatically, and machines built for one-person or small-team operation. Operating values include products free of hazardous materials or waste, compliance with regulations on dust, vibration, and noise, and pricing that avoids unnecessary cost without cutting quality or speed.

Support is delivered through a network of trained surface engineers positioned globally, covering product selection, availability, and maintenance. The overall positioning is toward equipment plus ongoing technical support, rather than machines sold on their own.