Helicord transmissions Private Limited (Formerly Samsons Rubber Industries Private) was established in 1972 in India with an objective to manufacture and market Vee and Fan Belts under the brand name "HELICORD". Today HELICORD is a specialist in Automotive Timing Belts, Poly VBelts (Multi ribbed V Belts) and Raw Edge V Belts in Cogged, Helitens, Plain, and Laminated constructions.

HELICORD is ISO9001 2002, ISO/TO 16949 2002, ISO 14001 2004 certified company. HELICORD is in the process of integrating OHSAS 18001 with ISO 14001.

HELICORD has several OEM customers in India and won the best performance awards and certificates from certain OEMs.

HELICORD's drive belts conform to International standards such as IS/BS/DIB/SAE/JASO etc besides OEM standards.

HELICORD exports the Timing Belts, Poly V Belts and Raw Edge Belts to various countries to mention a few: Australia, Hong Kong, US, UK, Turkey, Algeria, Mauritania, Bolivia, etc.

HELICORD is the first Indian Manufacturer to produce Profile Ground Poly V Belts.

HELICORD is the first Indian Manufacturer to successfully develop and introduce into the market HELICORD Synchro Drive Timing Belts for a wide range of passenger cars.

HELICORD is the first Indian company to introduce drive belts in high performance, non conventional environmental friendly materials.