January 20, 2021
|
The Content Habits and Preferences of Engineers
MarketingProfs
|
November 17, 2020
|
GlobalSpec: An exclusive conversation with Pete Hoelscher
SRDS
|
August 7, 2020
|
Unique Challenges in Manufacturing Content Marketing
Industrial Marketing Today
|
June 23, 2020
|
How Industrial Marketing Strategy Must Change to Fill Pipelines Again
Industrial Marketing Today
|
June 15, 2020
|
Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
MediaPost
|
June 5, 2020
|
No-Cost Marketing Activities to Spark Productivity
Industry Today
|
May 20, 2020
|
Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?
Industrial Marketing Today
|
May 11, 2020
|
Adapting Your Industrial Content Marketing Strategy for COVID-19
Industrial Marketing Today
|
April 24, 2020
|
Five Proven Strategies for Marketing During Challenging Times
Toolbox Marketing
|
April 13, 2020
|
Data Hub: Coronavirus and Marketing
Marketing Charts
|
March 30, 2020
|
Trade Show Cancellations Rise, Marketing Dollars Are Moved Into Digital: Survey
MediaPost
|
March 23, 2020
|
Content Preferences of Engineers and Industrial Buyers
Industrial Marketing Today
|
March 12, 2020
|
Coronavirus Fallout: Trade Show Cancellations May Be Driving Dollars Into Digital
MediaPost
|
March 12, 2020
|
The Business Of Pandemics: Can Marketers Survive?
MediaPost
|
March 6, 2020
|
The Multichannel Marketing Approach: Finding a Custom Fit
CMSWire
|
March 4, 2020
|
Content Marketing for Manufacturers: Are You Using its Full Power?
Industrial Marketing Today
|
January 3, 2020
|
Industrial Marketing in 2020 and Beyond
Industrial Marketing Today
|
December 4, 2019
|
Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing
Industrial Marketing Today
|
October 22, 2019
|
Marketing to Millennial Engineers
Industrial Marketing Today
|
October 22, 2019
|
Engineer Survey: Some Things Change, Some Things Don't
EE Times
|
October 10, 2019
|
IEEE GlobalSpec: An exclusive conversation with Pete Hoelscher
Kantar
|
October 3, 2019
|
How the Customer Journey Will Evolve in the Next 5 Years
CMS Wire
|
August 28, 2019
|
Five Industrial Marketing Trends to Adopt for 2020
MarTech Advisor
|
August 20, 2019
|
Industrial Marketing for Manufacturers: New Research Findings
Industrial Marketing Today
|
July 25, 2019
|
At tech company where only 13% of applicants are women, exec wants to build a more inclusive pipeline
Albany Business Review
|
April 24, 2019
|
The Importance of Industrial Email Marketing for Targeting Engineers
CustomerThink
|
April 15, 2019
|
From Myspace to Instagram – How Social Media Has Changed for the B2B Marketer
Adotas
|
March 29, 2019
|
IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market
MarTech Series
|
March 26, 2019
|
IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market
EContent
|
March 21, 2019
|
IEEE GlobalSpec Launches Nurturing Tool For SMBs
MediaPost
|
February 20, 2019
|
Measuring ROI of Industrial Content Marketing is Difficult
Customer Think
|
January 17, 2019
|
Creating an Effective Email Marketing Strategy for Engineers
Industrial Marketer
|
January 16, 2019
|
Industrial Buyers – Their Preferences and How to Market to Them
Customer Think
|
December 10, 2018
|
How 6 Brands Stand Out and Get Results from Content Marketing
Content Marketing Institute
|
November 27, 2018
|
What Excites Engineers? Email Newsletters Aren't Their First Choice
MediaPost
|
November 16, 2018
|
98% of engineers value data sheets, but that’s not the only content marketers should develop
B2B News Network
|
November 1, 2018
|
IEEE GlobalSpec Announces Media Partnership with Nerd Girls Inc.
MarTech Cube
|
October 12, 2018
|
Survey Reveals Current Engineering Job Attitudes
Power Electronics
|
October 2, 2018
|
Boomers Retire, Knowledge Goes With Them
EE Times
|
October 1, 2018
|
Emails That Get Results: Four Strategies for Success
EContent
|
August 27, 2018
|
A Look Into the Mind of the Engineer: For B2B Marketers
MarTech Advisor
|
July 17, 2018
|
Industrial Website Redesign for Marketing to Engineers
Industrial Marketing Today
|
July 13, 2018
|
Strengthening U.S. Manufacturing Using Advanced Robotics
RPI News
|
June 4, 2018
|
TechBytes with Patrick D. Mahoney, President and CEO, IEEE GlobalSpec
MarTech Series
|
March 15, 2018
|
3 Reasons Your Marketing Team Might Not Be Ready for AI
CMSwire
|
January 25, 2018
|
Machine Learning, Big Data and Cloud: Powering B2B Customer Engagement
MarTech Advisor
|
January 16, 2018
|
Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017
Ko Marketing
|
December 8, 2017
|
Email Is Top Channel For Industrial Marketers, Study Finds
MediaPost
|
December 6, 2017
|
Case Study: Email Marketing: How IEEE GlobalSpec gets millennial engineers to read emails
Marketing Sherpa
|
November 8, 2017
|
New Study Shows 60% Of The Engineer's Buying Process Happens Online
Business Insider
|
November 7, 2017
|
Report: 60% of an Engineer's Buying Process Occurs Online
TechRepublic
|
November 1, 2017
|
New Research Shows Manufacturers the Way to More Mature Content Marketing
Business Insider
|
November 1, 2017
|
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]
Content Marketing Institute
|
November 1, 2017
|
Email Buzz: Content Use Surges In Manufacturing Sector
MediaPost
|
October 17, 2017
|
Engineers Like Email Newsletters And In-Depth Content: Study
MediaPost
|
October 12, 2017
|
Content Strategy Strongly Impacts IT Sales
CXO Today
|
October 11, 2017
|
New Research Shows Technical Content, Web Presence Vastly Influence Purchases in the Industrial Tech Sector
Business Insider
|
July 11, 2017
|
Engineers Sweet On Email Newsletters, Useful During Buying Cycle
MediaPost
|
July 11, 2017
|
The Pulse of Engineering: What Industrial B2B Marketers Need to Know
MarTech Advisor
|
June 30, 2017
|
Video Visionaries: IEEE GlobalSpec Serves Animation In New Email Newsletter
MediaPost
|
May 19, 2017
|
Delivering Content that Connects with Your Audience
Industrial Marketer
|
April 26, 2017
|
Building Blocks: Patrick Mahoney, President & CEO at IEEE GlobalSpec
MarTech Advisor
|
April 13, 2017
|
Survey Sees Engineering Brain Drain
EE Times
|
April 3, 2017
|
The Secret to Keeping Tech Content Fresh and Your Audience Engaged
Adotas.com
|
March 31, 2017
|
Top Ways to Avoid Stale Content: Tips for Industrial Marketers
EContent
|
February 21, 2017
|
Relevant Content Helps Engineering360 Target Millennials
Chief Marketer
|
January 11, 2017
|
Multichannel Marketing for Engineers and Technical Professionals
Industrial Marketer
|
January 10, 2017
|
Industrial Marketing–What's Next?
Adotas.com
|
September 22, 2016
|
Going Native: What Makes it Work, What Makes it Fail
Adotas.com
|
September 15, 2016
|
How to Meet Marketing ROI Milestones
MarketingTech
|
August 3, 2016
|
Industrial Marketing Just Got More Complex
Pilot Fish Industrial Marketing Blog
|
June 23, 2016
|
GlobalSpec Announces New CEO
Albany Times Union
|
January 8, 2015
|
How Manufacturers Should Be Marketing in 2015
Business 2 Community
|
October 15, 2013
|
Content sparks buying cycle: Marketing to engineers now focuses on digital channels, communities
BtoB Magazine
|
October 15, 2013
|
How Interpower builds its pipeline through virtual events
BtoB Magazine
|
December 6, 2012
|
How B2B marketers can cultivate relationships in-house
BMA Buzz
|
September 13, 2012
|
10 Common B2B Marketing Mistakes You Can Dodge
Chief Marketer
|
August 26, 2012
|
Are You Building Buyers’ Trust? How to Create a Dynamic Content Marketing Strategy
CommPRO.biz
|
August 22, 2012
|
No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
Tradesmen Insights
|
August 22, 2012
|
B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
KoMarketing Associates, LLC
|
August 21, 2012
|
The Top Eight Trends In Industrial Marketing
INSights
|
August 16, 2012
|
Twitter B2B Adoption: Your Results May Vary
Business 2 Community
|
August 14, 2012
|
Building a Case for Marketing in the Boardroom
min online (subscription required)
|
August 10, 2012
|
The More Industrial Marketing Changes, the More it Stays the Same
Industrial Marketing Today
|
August 9, 2012
|
The next rung for marketers: Becoming a trusted advisor
BMA Buzz
|
July 26, 2012
|
Top 10 B2B Marketing Mistakes
MarketingProfs
|
July 16, 2012
|
Industrial Enterprises to Boost Marketing Through 2012
Marketing Forecast
|
July 12, 2012
|
B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap
Marketo Blog
|
July 10, 2012
|
GlobalSpec survey finds 35% of industrial marketers to increase budgets
BtoB
|
July 9, 2012
|
IHS Closes Acquisition of GlobalSpec
IHS
|
June 12, 2012
|
IHS to Acquire GlobalSpec, Inc.
IHS
|
May 24, 2012
|
Building a case for marketing in the boardroom
Business Marketing Association
|
May 21, 2012
|
A Great Website Doesn’t Cut It Anymore – Why a Wider Digital Presence Boosts Sales
CommPRO.biz
|
April 18, 2012
|
4 Key Recommendations for Social Media Execution in the Industrial Sector
Search Engine Land
|
April 6, 2012
|
Lead generation offers options, integration
BtoB Media Business
|
March 28, 2012
|
10 Tips for Smooth Landings
E-Commerce Times
|
March 20, 2012
|
Simple, but powerful, email effectiveness metrics
BtoB Magazine
|
March 16, 2012
|
LinkedIn Use by Professionals in Industrial Sector Surges
MarketingProfs
|
March 15, 2012
|
Social Media Usage Survey Shows b2b Facebook Users
min's b2b
|
February 13, 2012
|
Five Trends B2B Marketers Need to Understand to Succeed in 2012
MarketingProfs
|
February 6, 2012
|
The Top 10 Common Marketing Mistakes To Avoid In 2012
MediaPost
|
December 15, 2011
|
The 5 New Rules of Email Direct Marketing
Target Marketing
|
December 7, 2011
|
Manufacturers Continue to Place More Focus on Online Marketing
IndustryWeek
|
November 10, 2011
|
Your 2012 Budget: Where to Focus B2B Spending
Minonline
|
November 4, 2011
|
Divvying Up Custom Pie
BtoB Media Business
|
October 6, 2011
|
Who's Who in Business Publishing
BtoB Media Business
|
May 23, 2011
|
Don't settle when it comes to generating leads
BtoB Magazine
|
May 11, 2011
|
The Top Eight Trends in Industrial Marketing
Business 2 Community
|
October 11, 2010
|
GlobalSpec’s growth isn’t virtual
The Business Review (Albany)
|
September 20, 2010
|
Signs of Recovery in Industrial, Tech Marketing
MarketingProfs
|
September 20, 2010
|
Survey: Companies say 2010 an improvement over 2009
The Business Review (Albany)
|
July 12, 2010
|
Who's Who in B-to-B 2010: Jeff Killeen
BtoB
|
July 9, 2010
|
Virtual Reality
BtoB Media Business
|
July 1, 2010
|
Four Ways to Increase Qualified Leads
Media Post Performance Insider
|
May 6, 2010
|
GlobalSpec survey shows optimism in manufacturing, tech sectors
BtoB
|
May 2, 2010
|
Media Power 50: GlobalSpec
BtoB
|
April 1, 2010
|
2010 FOLIO 40 - GlobalSpec
FOLIO
|
February 19, 2010
|
Social Media as a Sales Tool
Media Post Performance Insider
|
February 12, 2010
|
Taking a Global View
DavidWorlock.com
|
January 22, 2010
|
GlobalSpec to expand e-event offerings
BtoB Media Business
|
November 27, 2009
|
Five Practical Ways to Improve Performance with E-Mail Marketing
Media Post Performance Insider
|
May 13, 2009
|
Should I Stay or Should I Go?
Adotas
|
May 7, 2009
|
5 Reasons e-Newsletters Lead to Marketing Success
MediaPost
|
May 5, 2009
|
Top Innovators in Business Publishing
BtoB Media Business
|
May 4, 2009
|
2009 Media Power 50: Vertical Business Information
BtoB Media Business
|
April 30, 2009
|
Special Report: Online-Only Publishers
Folio Magazine
|
April 26, 2009
|
Optimizing Sales Lead Management in the Industrial Marketplace
MediaPost
|
October 6, 2008
|
E-Newsletter Advertising: Three Do's and Two Don'ts
E-Commerce Times
|
September 12, 2008
|
So How Is Your Company Doing?
Sensors
|
July 14, 2008
|
Who's Who in B-to-B: 2008
BtoB Magazine
|
June 27, 2008
|
GlobalSpec: Firing Up The Vertical Search Market
ADOTAS
|
May 14, 2008
|
Pragmatic Business Strategy: Seven Ways to Make Marketing Work
Manage Smarter
|
May 1, 2008
|
Does Business Need Its Own Search Engines?
Inc. Technology
|
November 12, 2007
|
Euchner-USA masters art of newsletter advertising
BtoB
|
August 1, 2007
|
What's Next: Shout It Out Loud
Inc.
|
July 12, 2007
|
Know Your Subject
The Economist
|
May 29, 2007
|
2007 Media Power 50: Internet
BtoB Magazine
|
October 31, 2006
|
Management Strategies That Get Results
Manage Smarter
|
October 27, 2006
|
The Value of Vertical Search for B2B Marketers
E-Commerce Times
|
July 15, 2006
|
Woods Hole engineers lauded
Metro West Daily News
|
July 7, 2006
|
Growing their company into a verb
The Business Review (Albany)
|
February 13, 2006
|
Start-Up Firm Banks on Vertical Search to Reach Electronics Pros
BtoB Online
|
January 18, 2006
|
What is Vertical Search?
InfoWorld.com
|
October 19, 2005
|
This is Your Marketing Campaign on Steroids
Forbes.com
|
October 1, 2005
|
Niche Search Engines Pinpoint Specific Needs
Manufacturing Business Technology
|
April 19, 2005
|
A Star Turn for Apollo 13 Engineers
MSNBC.com
|
April 19, 2005
|
Group Honors Engineers Who Helped Save Apollo 13 Crew
USA Today
|
April 18, 2005
|
Famous Rescue Turned Engineers Into Heroes
Houston Chronicle
|
March 23, 2005
|
An Engine Engineers Can Love
Catalog Age Direct
|
February 28, 2005
|
SolidWorks Offers Service for 3D MEMS Design, Adds Direct Link to Engineering Search Engine
Cadalyst
|
February 16, 2005
|
SolidWorks to Connect Search with Design
Managing Automation
|
February 7, 2005
|
Next Up: Specialized Searches
Design News
|
January 25, 2005
|
Exploiting the Hidden Web
Power Engineering
|
November 29, 2004
|
The Revenue Streams of 2005
EContent
|
November 29, 2004
|
EContent 100
EContent
|
November 3, 2004
|
Manufacturers' Web Sites Fall Short of Users' Expectations, Survey Finds
Cadalyst
|
September 1, 2004
|
New and expanded facilities reflect industry growth
Connector Specifier
|
September 1, 2004
|
Survey says…growth!
Connector Specifier
|
August 23, 2004
|
To Each His Own Search Engine
CIO
|
July 19, 2004
|
Vertical Search Engines and What Google Can't Do
Network World Fusion
|
July 1, 2004
|
A Search Engine For Us
Production Machining
|
July 1, 2004
|
Keeping Pace With Technology: How Engineers Use Media
Test & Measurement World 2004 Buyer's Guide
|
May 10, 2004
|
In Search of Better Search Results
ZDNet
|
May 1, 2004
|
A Search Engine For Us
Modern Machine Shop Online
|
April 12, 2004
|
Search Engine Targets Engineering Designers
EDN.com
|
March 26, 2004
|
Specialty Search Sites Bloom
eWeek
|
March 12, 2004
|
GlobalSpec This: Building an Engineer's Search Engine
The Business Review
|
