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First published 2004
Reprinted 2005

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Acknowledgments

The rise and fall of corporate empires, national companies going global, changing their governance in the process and creating products which purposefully elicit emotional consumer reactions as brands, all this is fascinating stuff not only for successful practitioners, but also for readers and researchers alike. All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared this spirit of intellectual excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume. Hence I...