Corporate Cultures and Global Brands

Allen, Frederick, Secret Formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best known product in the world, New York: HarperCollins Publishers, 1994.
Brown, Robert and Washton, Ruth, Leading Drinks Manufacturers in Asia: Corporate strategies in the face of crisis, London: Financial Times, 1998.
Graham, Elizabeth Candler and Roberts, Ralph, The Real Ones: Four Generations of the First Family of Coca-Cola, NJ: Barricade Books, Inc., 1992.
Greising, David, I'd Like to Buy the World a Coke, NY: John Wiley, 1998.
Kuisel, Richard, Seducing the French: The dilemma of Americanization, Berkeley: University of California Press, 1993.
Melling, Phil and Roper, Jon (eds), Americanisation and the Transformation of World Cultures: Melting pot or cultural Chernobyl?, Lewiston, NY: Edwin Mellen Press, 1996.
Muris, Timothy J., Scheffman, David T. and Spiller, Pablo T., Strategy, Structure and Antitrust in the Carbonated Soft-Drink Industry, Westport: Quorum Books, 1993.
Oliver, Thomas, The Real Coke, the Real Story, London: The Chaucer Press, 1986.
Pells. Richard, Not Like Us: How Europeans have loved, hated, and transformed American culture since World War II, New York, NY: Basic Books, 1997.
Pendergrast, Mark, For God, Country and Coca-Cola, London: The Orion Publishing Group, 2000.
Pitts, Robert, Strategic Management: Building and sustaining competitive advantage, Cincinnati: South-Western College Publishers