TABLE OF CONTENTS Figure 6.1 describes the broad framework for managing a global e-business strategy within an SME context. Readers will note that this builds upon the conceptual framework introduced in Chapter 3. For the online SME a useful perspective to adopt in managing its global orientation is the virtual strategic perspective (VSP) which emphasizes the management of values associated with the electronic market environment through the innovative use of its online infrastructure. The core elements of the strategy are:
Organizational system redefinition, which involves the choice of a business model to align the strategic objectives with its business activities as well as the electronic market environment.
Transformation of the scope of business of an SME.
Virtual infrastructure management.
In the following sections brief descriptions of each of the elements are provided.
