e-Business Strategies for Virtual Organizations

6.9: Mapping the Transformation

6.9 Mapping the Transformation

Table 6.3 presents a mapping of some of the online processes from the perspective of both clients and focal SMEs to the key infrastructure components employed in delivering each functionality. Table 6.4 summarizes the case examples of business scope transformation resulting from the successful management of Internet-based infrastructures in a number of online SMEs.

Table 6.3: Mapping of online transactions to key infrastructure components

Process/activity

Description

Key infrastructure components

Client/stakeholders

Focal online enterprise

Information search and data transfer

View/scan web pages, navigate multiple and widely distributed sources, submit request for information, exchange information

Capture and process online activity of visitors, develop profiles of products and stakeholders

  • Browser/navigational software

  • Client/product profile database servers

  • Search engines

  • Data capture/transfer utilities

  • Multimedia communication facilities

  • Web authoring software

Selection and customization

Make choices, configure according to preferences, sample products, fill shopping basket

  • Shopping cart software

  • Multimedia presentation software

Order placement and fund transfer

Fill out order form, provide details of credit/debit card, give details of preferred delivery location and date

Provide secure environment for online shopping and trading with partners, enable use of certificates and authentication procedures

  • Software for secure online ordering and authentication procedures

  • Invoicing and billing applications

  • Negotiation and trading software for business-to-business processes

Product delivery

Online tracking of package delivery

Provide use of tracking software, manage relationships with courier services contractors online

  • Package tracking software (e.g. DHL and FedEx tracking systems)

After-sales activities

Visit website to find out about product usage, upgrades and other offering, join user...

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