Distribution in Motion

Distribution is the key to piracy. A strong distribution chain is required if any structured rules or regulations are to be applied to an otherwise chaotic digital world. Pirated material needs a strict and highly efficient distribution process. Structure is the key; there must be a specific flow in place. Consider the following real-world scenario.

The Morning Paper is released every morning seven days a week. Newspapers come off the printing press at 2:00 A.M. and are bundled and distributed to stores and resellers from 3:00 A.M. on..

The content of the paper is geared towards morning reading, carrying mostly business and financial news. It is crucial that subscribers have the paper before 9:00 A.M. Shops and newsstands put the paper out at 8:00 A.M. and resellers make their own deliveries. Paperboys and couriers, must deliver their newspapers to their subscribers before 9:00 A.M..

Consider how this distribution process would work if the paper arrived a day late. Would you subscribe to a newspaper that delivered yesterday s news? Imagine what would happen if all of the paperboys went on strike. Reliable distribution methods are a vital. You could say the paperboy who delivers your morning paper is just as important as the journalists who wrote it. Without a solid distribution network everything else is irreverent.

Scene distribution methods are similar to those used in the newspaper world, with equal levels of demand and complexity all under a strict timeframe. Speed is the key; ideally, a topsite...